Field Marketing Manager
AstronomerSalary not specified
Full Time
Junior (1 to 2 years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Software, Information Technology, Open SourceIndustries
Requirements
Candidates should have over 5 years of experience in field or regional marketing, with demonstrated ability to lead strategic planning and execution of marketing programs in collaboration with sales. Proficiency in Salesforce for campaign management, reporting, and data accuracy is required, along with a willingness to travel up to 40% and flexibility to work across time zones. Strong communication and organizational skills are essential, and fluency in business-level Japanese (written and verbal) is mandatory. Bonus points for experience with marketing tools like Splash, Marketo, Clearbit, DemandTools, Google Analytics, and familiarity with open source go-to-market strategies and partner/channel marketing.
Responsibilities
The Regional Marketing Manager will drive adoption and demand generation programs to build pipeline, generate qualified leads, and increase brand awareness. This includes leading quarterly planning with regional sales leadership, collaborating with sales on integrated ABM campaigns, and planning/executing various programs such as in-person events, webinars, and trade shows. Responsibilities also involve developing marketing plans with defined goals, budgets, timelines, and KPIs, managing event execution and reporting, creating post-event feedback loops, and monitoring campaign performance. Additionally, the role includes leading the regional partner and channel marketing strategy with a focus on joint marketing opportunities.
Skills
Regional Marketing
Demand Generation
Field Marketing
Event Execution
ABM
Marketing Programs
Sales Pipeline
Brand Awareness
Lead Generation
People Management
Grafana Labs
Observability and monitoring solutions provider
About Grafana Labs
Grafana Labs specializes in observability and monitoring solutions for cloud infrastructure and applications. Its main product, Grafana, is an open-source metrics dashboard that allows users to visualize and analyze data from various sources. This helps businesses monitor the performance and health of their systems in real-time. Grafana Labs serves a wide range of clients, including large enterprises and individual developers, particularly in sectors like technology, finance, healthcare, and retail. Unlike many competitors, Grafana Labs offers both open-source and commercial products, generating revenue through premium features, enterprise support, and managed cloud services. The company's goal is to provide essential tools for monitoring and visualizing data, ensuring that digital services are reliable and efficient.
New York City, New YorkHeadquarters
2014Year Founded
$783.2MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees
Benefits
30 days of paid vacation each year on top of national holidays, parental leave, & sick leave
Health coverage
4% contribution match on our 401(k)
$1,500 learning and development stipend
Udemy subscription
Complimentary subscription to Headspace
Discounts on a wide variety of services, including entertainment, food, and fitness.
Remote Work Option
Global Employee Assistance Program
Risks
Increased competition from Datadog, Dynatrace, and New Relic pressures Grafana to innovate.
Recent critical security vulnerabilities could affect customer trust and adoption.
Rapid regional expansion may strain resources and impact service quality.
Differentiation
Grafana Labs offers a unique open-source observability platform with extensive customization.
The company provides both self-managed and fully managed observability solutions for diverse needs.
Grafana Labs integrates AI to enhance data analysis and monitoring capabilities.
Upsides
Grafana Labs raised $270M, boosting its valuation to over $6 billion in 2024.
The company surpassed $250M in annual recurring revenue with over 5,000 customers.
Expansion into Southeast Asia shows Grafana's commitment to localized cloud services.
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