Regional Marketing Manager | Tokyo | Japan

About Grafana Labs

Grafana Labs is a remote-first, open-source powerhouse. There are more than 20M users of Grafana, the open source visualization tool, around the globe, monitoring everything from beehives to climate change in the Alps. The instantly recognizable dashboards have been spotted everywhere from a NASA launch and Minecraft HQ to Wimbledon and the Tour de France. Grafana Labs also helps more than 3,000 companies -- including Bloomberg, JPMorgan Chase, and eBay -- manage their observability strategies with the Grafana LGTM Stack, which can be run fully managed with Grafana Cloud or self-managed with the Grafana Enterprise Stack, both featuring scalable metrics (Grafana Mimir), logs (Grafana Loki), and traces (Grafana Tempo).

We’re scaling fast and staying true to what makes us different: an open-source legacy, a global collaborative culture, and a passion for meaningful work. Our team thrives in an innovation-driven environment where transparency, autonomy, and trust fuel everything we do.

You may not meet every requirement, and that’s okay. If this role excites you, we’d love you to raise your hand for what could be a truly career-defining opportunity.

The Opportunity

Grafana Labs is looking for a Regional Marketing Manager to lead and execute data-driven, high-impact marketing initiatives across the region. This role is ideal for a marketing professional with a strong field and regional marketing background, demand generation expertise, people management capabilities, and experience with virtual and in-person event execution. You'll be instrumental in building marketing programs that directly support sales pipeline goals and regional growth strategies.

What You’ll Be Doing

• Driving adoption and demand generation programs to build pipeline, generate qualified leads, and increase brand awareness
• Leading quarterly planning with regional sales leadership to define and prioritise strategic marketing objectives
• Collaborating with sales to develop integrated ABM (Account-Based Marketing) campaigns aligned with corporate and regional strategies
• Planning and executing a wide range of programs including in-person events, regional webinars, trade shows, and Grafana-hosted activities
• Developing marketing plans with defined goals, budgets, timelines, and KPIs; managing event execution and reporting
• Creating post-event feedback loops through surveys, executive summaries, and reporting
• Collaborating with the broader regional marketing team to share learnings and drive program innovation
• Monitoring and reporting on the performance of campaigns and marketing investments using dashboards and regular pipeline reviews
• Leading the regional partner and channel marketing strategy, with a focus on high-value joint marketing opportunities

What Makes You a Great Fit

• 5+ years of experience in field/regional marketing or a closely related marketing discipline
• Demonstrated ability to lead strategic planning and execution of marketing programs in collaboration with sales
• Skilled in aligning regional activities with broader go-to-market motions, including open source engagement
• Proficient in using Salesforce for campaign management, reporting, and data accuracy
• Willingness to travel up to 40% to support events and team activities
• Flexible and able to work across time zones when needed
• Strong communication and organisational skills; ability to manage multiple priorities and stakeholders
• Fluent in business-level Japanese, both written and verbal

Bonus Points For

• Experience with marketing tools such as Splash, Marketo, Clearbit, DemandTools, and Google Analytics
• Background in open source go-to-market strategies
• Familiarity with partner/channel marketing planning and execution

Compensation and Benefits

In Japan, the range for this role is 10M -13M JPY. Actual compensation may vary based on level, experience, and skillset as assessed in the interview process. Benefits include equity, bonus (if applicable), and other benefits listed on our