Regional Marketing Lead, Midwest / Southwest at Carta

Chicago, Illinois, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Software, Venture Capital, Private Equity, Private CreditIndustries

Requirements

Candidates should have experience in regional marketing strategy, campaign planning, and program management. A strong understanding of working with Sales, Business Development, and Product Marketing teams is required, along with the ability to analyze campaign performance and propose new program ideas based on data and market insights.

Responsibilities

The Regional Marketing Lead will own the marketing strategy for designated U.S. geographies, aligning with sales priorities and business goals. They will partner with internal teams to define target audiences, execute digital programs, and manage regional marketing calendars. Responsibilities also include building business cases for event activations, presenting post-event findings, and ensuring regional experiences reflect Carta's brand and mission.

Skills

Marketing Strategy

Campaign Planning

Demand Generation

Lead Generation

Program Management

Performance Analysis

Sales Enablement

Geo-specific Marketing

Carta

Financial platform for fundraising and equity management

About Carta

Carta provides a platform that helps businesses, particularly startups and investment firms, manage their fundraising processes more efficiently. The platform offers a variety of tools and services that assist in asset management, back office automation, and portfolio insights. One of its standout features is the use of machine learning to provide real-time market intelligence, which helps businesses make informed decisions about employee compensation. Additionally, Carta simplifies the process of equity sales for employees and investors, making it easier to navigate what can often be a complicated area. Unlike many competitors, Carta focuses on providing a comprehensive suite of services that not only streamline fundraising but also support audit, tax, and valuation needs. The goal of Carta is to make the fundraising journey faster, easier, and more cost-effective for its clients.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$1,097MTotal Funding

SERIES_GCompany Stage

Fintech, AI & Machine Learning, Financial ServicesIndustries

1,001-5,000Employees