Director, Marketing Data Analysis

San Antonio, Texas, United States

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, InsuranceIndustries

Requirements

Candidates must possess a Bachelor's degree in Marketing Analytics, Data Science, Business, or a related field, with over 10 years of experience in marketing analytics, campaign execution, performance measurement, or data strategy. A minimum of 5 years of people management experience is required, along with strong proficiency in data visualization tools like Tableau or Power BI and SQL. Experience in healthcare, insurance, or regulated industries, familiarity with cloud-based data environments (AWS, Azure, Google Cloud), and experience managing campaign activation prioritization and capacity are also necessary. Strong communication skills, proven ability to lead cross-functional projects, and experience managing and mentoring data analysts or campaign audience builders are essential.

Responsibilities

The Director, Marketing Data Analysis will lead the enterprise marketing analytics function, providing strategic guidance, performance measurement, and actionable insights across campaigns, channels, and member journeys. This role involves partnering with marketing, product, and data teams to align analytics with business goals and member needs. Responsibilities include leading and mentoring teams for data analysis, rapid prototyping, and audience selection, fostering a culture of innovation, and setting clear performance goals. The role also oversees the rapid prototyping of data products, guides audience selection within Adobe Experience Platform, and collaborates with various teams to refine segmentation strategies. Additionally, the Director will translate business requirements into data prototypes, ensure alignment between data sources and consumers, and guide the evolution of prototype data into hardened, scalable data products.

Skills

Marketing Analytics

Data Analysis

Strategic Guidance

Performance Measurement

Actionable Insights

Campaign Optimization

Member Journey Analysis

Adobe Experience Platform

Audience Segmentation

Data Prototyping

Data Product Development

Team Leadership

Mentoring

Cross-functional Collaboration

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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