Product Marketing Specialist

Manchester, England, United Kingdom

Apply with AI Apply

Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, Automation, Artificial Intelligence, Decision IntelligenceIndustries

Requirements

The Product Marketing Specialist should have 3 or more years of progressive experience in product marketing within the SaaS industry. Exceptional communication skills are required, with the ability to simplify complex concepts. Strong technical knowledge in data science, AI and machine learning, data engineering, or inventory management is also necessary.

Responsibilities

The Product Marketing Specialist will develop product positioning, messaging, go-to-market strategies, competitive research, and content to support sales and marketing efforts. This role involves cross-functional collaboration with Product Managers, Account Managers, Account Executives, Solution Engineers, and Marketing teams. Responsibilities include owning the product marketing work plan, creating collateral, supporting new product launches with strategic messaging and campaigns, developing thought leadership content, conducting market research, facilitating relationships between stakeholder groups, and representing the company at events and customer meetings.

Skills

Product Marketing

Positioning

Messaging

Go-to-Market (GTM) Strategies

Competitive Research

Content Creation

Sales Enablement

Marketing

Product Management

Cross-functional Collaboration

Collateral Development

Blog Posts

Articles

Training

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters

2005Year Founded

$1,936.8MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.

High implementation costs and rigidity of traditional RPA tools could deter clients.

Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.

The company provides robust governance and multiple robots on a single virtual machine.

UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.

The launch of AI Trust Layer enhances governance of GenAI features across the platform.

Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free