VP, Product Marketing

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Restaurant TechnologyIndustries

Requirements

Candidates should possess 12-15 years of B2B SaaS product marketing experience, with a minimum of three years in a leadership role. Proven success in building and scaling product marketing teams, expertise in positioning and messaging for multi-product platforms (preferably in vertical SaaS or ERP), and a track record of leading go-to-market strategies for major product launches are essential. A strong ability to collaborate cross-functionally, influence senior stakeholders, excellent communication and storytelling skills with executive presence, a deep understanding of sales cycles and customer journeys, and a data-driven mindset with strong analytical and strategic planning skills are also required. A Bachelor's degree in Marketing, Business, Engineering, or a related field is necessary, with an MBA being preferred.

Responsibilities

The VP of Product Marketing will lead the strategic development and execution of the product marketing function, owning and evolving product marketing strategy in alignment with company goals and customer segments. Responsibilities include defining and leading go-to-market strategies for new product launches, developing messaging and value propositions, and enabling sales and customer success teams through training and collateral. This role also involves leading competitive and market intelligence efforts, collaborating with demand generation and content teams on integrated campaigns, establishing and scaling the product marketing function by hiring and mentoring a team, and serving as a strategic partner to the CMO and Executive Team to influence company strategy and revenue growth.

Skills

Product Marketing

Go-to-Market Strategy

Market Positioning

Customer Lifecycle Marketing

Messaging

Value Propositions

Sales Enablement

Competitive Intelligence

Market Intelligence

Product Strategy

SaaS

Restaurant365

Comprehensive restaurant management software platform

About Restaurant365

Restaurant365 offers a software platform that helps manage various aspects of restaurant operations, including accounting, inventory, labor tracking, and scheduling. The subscription-based service connects to point of sale (POS) systems to gather sales and labor data, which aids in creating accurate financial records and optimizing performance. It provides real-time tracking tools for performance insights and simplifies administrative tasks, allowing managers to focus on guest experiences. With a strong partner ecosystem of over 400 vendors, Restaurant365 supports restaurants in improving their operations and efficiency.

Irvine, CaliforniaHeadquarters

2011Year Founded

$425.6MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Wellness Program

Risks

Integration challenges with new acquisitions like ExpandShare may cause inefficiencies.

Rapid expansion could strain resources and affect service quality.

Dependence on third-party integrations poses risks if partnerships change.

Differentiation

Restaurant365 offers a comprehensive, cloud-based restaurant management platform.

The platform integrates accounting, inventory, labor, and scheduling into one solution.

Restaurant365's strong partner ecosystem enhances its service offerings.

Upsides

Recent $175M funding supports product innovation and acquisitions.

Integration with AI-driven analytics enhances data insights and operational efficiency.

Growing demand for sustainability tracking presents new feature opportunities.

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