Product Marketing Manager
Keeper SecuritySalary not specified
- Full Time
- Entry Level & New Grad
$60,000 – $80,000Compensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, MarketingIndustries
Requirements
Candidates should possess experience in product marketing, with a focus on planning and execution of marketing initiatives for assigned products or brands. They should be capable of assisting with new product launch matters, including pricing, demand forecasting, and promotional campaigns, and developing marketing strategies to meet and exceed sales and gross margin targets. Additionally, candidates should have experience in market research, competitor analysis, and market trend studies, as well as the ability to manage product line life cycles and collaborate with global/regional product teams, sales teams, and supply chain teams.
Responsibilities
As a Product Marketing Specialist, the role involves responsible for planning and executing marketing initiatives for assigned products/brands, assisting with new product launches, producing marketing materials, developing marketing strategies, conducting market research, setting prices, launching new products, managing product portfolios, overseeing marketing communications, and monitoring product sales performance. The specialist will also be responsible for studying the market, identifying new opportunities, supporting management with research and analysis, and working closely with various teams to ensure effective marketing activities and product success.
Skills
Market Research
Competitor Analysis
Marketing Strategy
Product Launch
Pricing
Demand Forecasting
Marketing Communications
Sales Performance
Product Portfolio Management
Stanley Black & Decker
About Stanley Black & Decker
New Britain, ConnecticutHeadquarters
1843Year Founded
IPOCompany Stage
Industrial & Manufacturing, Consumer GoodsIndustries
10,001+Employees