Stanley Black & Decker

Product Marketing Specialist

Bangkok, Bangkok, Thailand

$60,000 – $80,000Compensation
Junior (1 to 2 years), Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, MarketingIndustries

Requirements

Candidates should possess experience in product marketing, with a focus on planning and execution of marketing initiatives for assigned products or brands. They should be capable of assisting with new product launch matters, including pricing, demand forecasting, and promotional campaigns, and developing marketing strategies to meet and exceed sales and gross margin targets. Additionally, candidates should have experience in market research, competitor analysis, and market trend studies, as well as the ability to manage product line life cycles and collaborate with global/regional product teams, sales teams, and supply chain teams.

Responsibilities

As a Product Marketing Specialist, the role involves responsible for planning and executing marketing initiatives for assigned products/brands, assisting with new product launches, producing marketing materials, developing marketing strategies, conducting market research, setting prices, launching new products, managing product portfolios, overseeing marketing communications, and monitoring product sales performance. The specialist will also be responsible for studying the market, identifying new opportunities, supporting management with research and analysis, and working closely with various teams to ensure effective marketing activities and product success.

Skills

Market Research
Competitor Analysis
Marketing Strategy
Product Launch
Pricing
Demand Forecasting
Marketing Communications
Sales Performance
Product Portfolio Management

Stanley Black & Decker

About Stanley Black & Decker

New Britain, ConnecticutHeadquarters
1843Year Founded
IPOCompany Stage
Industrial & Manufacturing, Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Company Match
401(k) Retirement Plan
Employee Stock Purchase Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Unlimited Paid Time Off
Wellness Program
Phone/Internet Stipend

Risks

Emerging Asian tool manufacturers increase competition, impacting market share and pricing.
Stricter environmental regulations may raise production costs for power tools.
Growing tool rental services could reduce individual tool purchases, affecting sales.

Differentiation

Stanley Black & Decker integrates WhisperDrive technology, enhancing product performance and market appeal.
DEWALT's POWERSHIFT system reduces CO2e emissions by up to 60%, leading in eco-friendly tools.
CRAFTSMAN's seven 2024 Pro Tool Innovation Awards highlight its industry-leading innovation.

Upsides

Partnership with WECS Renewables expands reach into the renewable energy sector.
Increased demand for eco-friendly tools boosts DEWALT's market traction in North America.
DEWALT's tool donation initiative supports tradespeople, potentially increasing brand loyalty.

Land your dream remote job 3x faster with AI