Demand Generation Specialist, Financial Services Campaigns

About AlphaSense

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 6,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

About the Team

AlphaSense Marketing is a revenue and pipeline-focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue, developing a brand that’s widely known to the markets we serve, and encouraging user engagement both within our product and with our brand.

About the Role

We’re seeking an agile, results-driven, and experienced Demand Generation Specialist in our Financial Services vertical, serving segments such as Asset Management, Hedge Funds, Private Equity, Venture Capital, and Investment Banking. In this role, you’ll collaborate with marketing and sales stakeholders to execute multi-channel campaigns that generate demand, accelerate pipeline, and grow awareness with our most critical audience. This is an individual contributor role reporting to the Senior Manager, Demand Generation. It requires someone who’s experienced, grounded, proactive, and collaborative, with the maturity to support campaign execution and the flexibility to adapt in a fast-paced environment.

Who You Are

• 3-5 years of B2B demand generation experience—ideally in SaaS or FinTech—with a focus on vertical marketing.
• Direct experience marketing to financial services audiences (e.g., asset management, hedge funds, investment banking, or private equity) with an understanding of industry terminology and workflows.
• Deep experience building and executing campaigns in Marketo—you’re confident building a smart list without handholding.
• Working knowledge of Asana or a comparable project management tool—you are organized, proactive, and strictly process-oriented.
• Adept knowledge of core demand gen channels—email, chat, paid social, display, webinars, website, and digital content—and how they work together in an integrated campaign.

What You’ll Do

• Support the Sr. Demand Generation leader to build and execute quarterly and annual campaign strategies focused on financial services segments.
• Execute campaigns across email, paid media, digital, chat, webinars, events, and website.
• Marketo—list segmentation, email builds, testing, and reporting.
• Contribute and collaborate with content, product marketing, and channel teams to develop tailored content (eBooks, webinars, case studies, display ads, etc.) mapped to the buyer journey.
• Work in Asana to manage and track campaign tasks, timelines, creative requests, and collaborate across teams.
• Record campaign performance and share learnings and recommendations to improve results and scale what works. For base compensation, we set standard ranges for all roles based on function and level benchmarked against similar stage growth companies and internal comparables.