Demand Generation Specialist, Financial Services Campaigns

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Market Intelligence, SaaS, BiotechnologyIndustries

Requirements

The ideal candidate possesses 3-5 years of B2B demand generation experience, preferably in SaaS or FinTech, with a strong focus on vertical marketing. Direct experience marketing to financial services audiences, including asset management, hedge funds, investment banking, or private equity, is essential, along with a solid understanding of industry terminology and workflows. Proficiency in Marketo for campaign execution, including list segmentation, email builds, testing, and reporting, is required. Familiarity with project management tools like Asana is also necessary, as is a strong command of core demand generation channels such as email, chat, paid social, display, webinars, website, and digital content.

Responsibilities

This role involves supporting the Sr. Demand Generation leader in developing and executing quarterly and annual campaign strategies specifically for financial services segments. Responsibilities include executing integrated campaigns across various channels like email, paid media, digital, chat, webinars, events, and the website. The specialist will manage campaign tasks, timelines, and creative requests using Asana, and collaborate with content, product marketing, and channel teams to create tailored content assets mapped to the buyer journey. Additionally, the role requires recording campaign performance, sharing learnings, and providing recommendations for improvement and scaling.

Skills

Demand Generation

Campaign Execution

Multi-channel Marketing

Financial Services Marketing

Asset Management

Hedge Funds

Private Equity

Venture Capital

Investment Banking

Marketing Automation

CRM

Data Analysis

Content Marketing

SEO

SEM

AlphaSense

AI-driven financial research platform

About AlphaSense

AlphaSense provides a financial research platform that uses artificial intelligence to help clients gain insights into various companies, industries, and market trends. Users can search through a vast library of over 300 million documents, which includes both external and proprietary content. The AI technology streamlines the research process by automating repetitive tasks, allowing clients to concentrate on analyzing the information instead. Additionally, AlphaSense monitors real-time data to highlight important insights, helping clients stay ahead in a rapidly changing market. Unlike its competitors, AlphaSense is particularly focused on data security, implementing advanced measures like the zero trust security model and secure data encryption. The goal of AlphaSense is to empower clients in making informed decisions, whether they are launching new products or providing strategic insights to executives.

New York City, New YorkHeadquarters

2011Year Founded

$1,248.2MTotal Funding

LATE_VCCompany Stage

Cybersecurity, AI & Machine Learning, Financial ServicesIndustries

1,001-5,000Employees

Benefits

Company Equity

Performance Bonus

Remote Work Options

Risks

Rapid AI adoption may homogenize creative outputs, reducing unique value of insights.

Tegus acquisition poses integration challenges, potentially disrupting service delivery.

Reliance on AI exposes AlphaSense to risks of biases and inaccuracies affecting client trust.

Differentiation

AlphaSense leverages AI to provide real-time insights, enhancing decision-making speed and accuracy.

The platform's Generative Search tool offers advanced search capabilities mimicking human analysts.

AlphaSense's acquisition of Tegus expands its content library, offering unmatched insights.

Upsides

Generative AI integration enhances AlphaSense's speed and reliability of financial insights.

The Tegus acquisition significantly expands AlphaSense's content library for comprehensive insights.

AI-driven tools are essential for financial institutions, aligning with AlphaSense's offerings.

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