Senior Marketing Manager, Canada
Constant ContactFull Time
Senior (5 to 8 years)
The Market Research Manager should have experience leading the design, implementation, and analysis of market research to inform product strategy, growth, and innovation. Candidates must be able to employ qualitative and quantitative research methods, analyze data, and generate recommendations. Collaboration with product, engineering, sales, marketing, and customer success teams is essential. Experience coordinating with external research partners and managing multiple initiatives is also required.
The Market Research Manager will enhance the voice of the customer by gathering insights on customer needs, market trends, and competitive activity. They will collect, organize, and analyze data from various sources, including qualitative interviews and discussions. The role involves promoting a customer-focused approach and enhancing primary research capabilities. Responsibilities include informing business decisions to meet market demands and regulatory trends, and managing simultaneous product development, go-to-market, and customer experience initiatives.
Cloud-based EHR solutions for senior care
PointClickCare provides cloud-based software solutions specifically designed for the senior care sector, including skilled nursing facilities, senior living communities, and home health agencies. Its main product, Harmony, is an integrated care coordination platform that helps manage patient transitions from hospitals to post-acute care facilities. Harmony allows healthcare providers to exchange clinical data, which improves care coordination and patient outcomes by offering real-time insights and analytics. Unlike many competitors, PointClickCare's platform integrates with other healthcare systems, enhancing data exchange and interoperability. The company's goal is to improve operational efficiency and quality of care for senior care providers through its subscription-based model, which also includes training, support, and consulting services.