[Remote] Product Marketing Manager at Dutchie

Remote

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, CannabisIndustries

Requirements

Candidates should have 2 to 5 years of experience in product marketing, marketing, or related roles, with B2B SaaS or regulated industry experience being a plus. Experience conducting competitive research and packaging insights into actionable formats is required. The role also requires confidence in working cross-functionally with sales, product, enablement, and marketing teams, along with curiosity, attention to detail, and the ability to manage multiple projects in a fast-paced environment.

Responsibilities

The Product Marketing Manager will own a product portfolio, developing and maintaining its positioning and voice across all materials. They will translate product capabilities into compelling value propositions and create differentiated messaging for cannabis retailers and brands. Responsibilities include building case studies, managing the competitive intelligence knowledge base, monitoring competitors and industry trends, and contributing to deal win/loss analysis. The role also involves creating and managing enablement materials such as pitch decks and battlecards, building content to support the customer journey, and partnering with various teams to ensure effective delivery of the company's value story.

Skills

Product Marketing

Market Positioning

Messaging

Customer Insights

Competitive Analysis

Storytelling

Collaboration

Product Portfolio Management

Dutchie

Technology solutions for cannabis dispensaries

About Dutchie

Dutchie provides technology solutions tailored for the cannabis industry, focusing on both medicinal and recreational dispensaries. Their product offerings include Point of Sale (POS) systems, e-commerce platforms, payment solutions, and insurance services, all designed to help dispensaries manage operations, comply with regulations, and enhance customer experiences. The POS systems, previously known as LeafLogix and Greenbits, facilitate smooth transactions while ensuring adherence to local laws. The e-commerce platform allows customers to conveniently order cannabis products for delivery or pickup. Dutchie's business model is based on software as a service (SaaS), charging dispensaries a subscription fee and earning revenue through transaction fees. The company's goal is to make cannabis safe and accessible for everyone, emphasizing compliance and legality in all operations, while also supporting social change initiatives like the Last Prisoner Project.

Bend, OregonHeadquarters

2017Year Founded

$586.6MTotal Funding

SERIES_DCompany Stage

Consumer Software, Social Impact, LegalIndustries

201-500Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Stock Options

Unlimited Paid Time Off

Risks

Mastercard's debit-card ban may limit Dutchie's payment processing options.

Ongoing legal dispute with ScanSource could result in financial liabilities for Dutchie.

Reduced valuation in recent investment round may indicate financial instability concerns.

Differentiation

Dutchie offers a comprehensive cannabis technology platform including POS, e-commerce, and insurance.

The company provides a Bitcoin-based payment processing service, unique in the cannabis sector.

Dutchie's self-branded POS system, Dutchie POS, enhances its market position with in-house solutions.

Upsides

Recent $100M investment indicates strong investor confidence and potential for expansion.

Launch of Dutchie POS and Dutchie Pay offers a comprehensive platform for dispensary management.

Formation of an insurance team could attract more clients and enhance service offerings.

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