[Remote] Product Marketing Manager at Dandy

United States

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$162,400 – $191,000Compensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Dental, Healthtech, MedtechIndustries

Requirements

Customer-obsessed and curious mindset with high execution skills
Ability to uncover deep insights into clinicians' real needs, motivations, and pain points beyond surface-level feedback
Thrives in a startup environment: high-impact, high-visibility, initiative-driven without needing a playbook
Wired to ask "why?", transform complex workflows into intuitive experiences, and energize teams to build customer-loved products
Strong understanding of product marketing, including strategy, messaging, positioning, and go-to-market execution

Responsibilities

Be the voice of the customer: Uncover real needs, motivations, and pain points of clinicians and integrate insights into products, messaging, and launches
Own the narrative: Build messaging and positioning that translate customer pain into product value, making Dandy’s software indispensable
Launch and grow: Define and execute GTM strategies for new software capabilities (e.g., collaboration tools, real-time communication features) to drive customer impact
Drive in-product engagement: Partner with Product, Design, and Growth teams to create contextual in-product experiences that educate, convert, and delight users
Enable internal teams: Equip Sales, Customer Experience, and Account Management with understanding and tools for customer-first value communication
Measure what matters: Use adoption, engagement, and sentiment data to validate resonance and iterate quickly
Lead without a playbook: Take initiative, make strategic decisions, and move fast as the connective tissue between product, design, marketing, and commercial teams
Own definition, positioning, launch, and growth of Dandy’s clinical software experience (e.g., digital case collaboration, in-product messaging, real-time communication)

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-MarketCustomer ResearchPositioningDigital PlatformsSaaSCustomer EngagementClinician ToolsIntraoral ScanningDental Software

Questions & Answers

Common questions about this position

What is the salary range for the Product Marketing Manager position?

The salary range is $162.4K - $191K.

Is this role remote or does it require office work?

This is a fully remote position.

What key skills and qualities are needed for this role?

The role requires being customer-obsessed, curious, high-execution, skilled at uncovering deep customer insights, and translating them into strategy, messaging, and go-to-market execution. Strong abilities in positioning, launching products, and connecting product, design, marketing, and commercial teams are essential.

What is the company culture like at Dandy?

Dandy has a high-impact, high-visibility startup culture built for those hungry to make big things happen without waiting for a playbook, emphasizing innovation, customer obsession, and transforming complex workflows into intuitive experiences.

What makes a strong candidate for this Product Marketing Manager role?

Strong candidates are wired to ask 'why?', love transforming complex workflows into intuitive experiences, get energy from helping teams build products customers love, and thrive in a fast-paced startup environment owning product positioning and go-to-market.

Dandy

Digital dental lab services and software

About Dandy

Dandy provides digital dentistry solutions to dental practices across the United States, enabling them to transition from traditional methods to modern digital techniques. Their services include digital scanning, design, and manufacturing of dental prosthetics such as dentures and implants. Dandy's proprietary Chairside software simplifies the scanning process, allowing dental professionals to perform complex procedures with greater accuracy and efficiency. Unlike competitors, Dandy offers their Chairside software for free, making it easier for practices to scan patients and submit lab cases. The company generates revenue through the manufacturing and sale of dental products based on these digital scans, along with providing clinical support and live scan feedback. Dandy's goal is to enhance patient experiences and improve operational efficiency for dental practices by facilitating the adoption of digital dentistry.

New York City, New YorkHeadquarters

2020Year Founded

$4.2MTotal Funding

SEEDCompany Stage

Enterprise Software, HealthcareIndustries

1,001-5,000Employees

Benefits

Medical, dental, & vision coverage

Parental planning

Mental health benefits

401(k) plan

PTO

Fitness reimbursements

Risks

Competition from established companies like Align Technology is increasing.

Data privacy concerns are rising with digitalization in the dental industry.

Rising raw material costs could impact Dandy's profit margins.

Differentiation

Dandy offers a unique end-to-end digital dental lab service.

Their Chairside software simplifies the scanning process for dental professionals.

Dandy provides free software, earning revenue from dental prosthetics sales.

Upsides

Growing demand for digital dental solutions aligns with Dandy's offerings.

Personalized dental care trend supports Dandy's customized prosthetics services.

AI integration in dental imaging complements Dandy's digital scanning technology.

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