Lucid

Product Marketing Manager

Riyadh, Riyadh Province, Saudi Arabia

Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
AI, Customer Experience, SoftwareIndustries

Requirements

Candidates should have 3-5 years of experience in product marketing or go-to-market roles, preferably within SaaS or AI industries. A proven track record of successfully launching products and driving adoption is essential, along with experience in GTM budget planning, forecasting, and ROI measurement. Strong skills in positioning, storytelling, and GTM execution are required, as is experience with sales enablement and cross-functional launches. Familiarity with product communication tools like Intercom and analytics tools such as Heap is preferred, along with robust market research and competitive analysis capabilities. A bias for action is also a key requirement.

Responsibilities

The Product Marketing Manager will lead end-to-end go-to-market strategy and launch execution for AI-powered solutions, defining positioning and crafting compelling narratives. This role involves enabling sales and growth teams by building playbooks, decks, and battlecards, and driving product adoption through collaboration with Product, Marketing, and CX teams. Responsibilities also include conducting market research and competitive analysis to inform strategy and product roadmap, owning GTM budget planning, forecasting, and ROI measurement, and ensuring efficient allocation of resources. The role requires daily syncs with Product to align on roadmap and GTM strategy, drafting positioning documents and launch briefs, creating and testing messaging for campaigns, training sales and success teams on new features, reviewing adoption data post-launch, and sharing market and competitor updates.

Skills

Product Marketing
Go-to-Market Strategy
AI
Customer Experience
Market Research
Competitive Analysis
Sales Enablement
Messaging
Positioning
Campaign Management
Budgeting
Forecasting

Lucid

Visual collaboration tools for teams

About Lucid

Lucid provides tools for visual collaboration, helping teams brainstorm, diagram, and visualize complex ideas and software. Its main products include Lucidchart, which allows for intelligent diagramming, Lucidspark for virtual brainstorming sessions, and Cloud Insights for visualizing software architecture. These tools are especially beneficial for remote teams, enabling them to collaborate effectively as if they were in the same room. Lucid serves a wide range of clients, including nearly all Fortune 500 companies, and operates on a subscription-based model with various pricing tiers to meet different organizational needs. The company's goal is to simplify complexity, providing teams with the clarity and context necessary to work efficiently.

South Jordan, UtahHeadquarters
2010Year Founded
$161.6MTotal Funding
SERIES_DCompany Stage
Data & Analytics, Enterprise SoftwareIndustries
1,001-5,000Employees

Benefits

Competitive compensation packages
Comprehensive portfolio of health benefits
Equity
Eight-week paid sabbatical after 5 years
Paid parental/family leave
Annual Hackathon and frequent game nights
Personal and career development through Lucid Learning
Community engagement and giving through Lucid Heart

Risks

Emerging competitors like Miro and MURAL pose a threat to Lucid's market share.
Data privacy concerns may arise with Lucid's expanding data residency program.
Dependence on partnerships with tech giants could risk if they develop competing products.

Differentiation

Lucid offers a comprehensive visual collaboration suite with Lucidchart and Lucidspark.
Lucid's products are used by 99% of Fortune 500 companies, showcasing strong enterprise presence.
Lucid's AI-driven enhancements and integrations with Microsoft 365 and Slack set it apart.

Upsides

Lucid's expansion into EMEA strengthens data security and compliance for regional customers.
Inclusion in Forbes Cloud 100 for five consecutive years highlights Lucid's market leadership.
Lucid's FedRAMP authorization opens opportunities in the public sector for secure collaboration.

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