Customer Marketing Adoption Specialist

Bloomerang - Customer Marketing Manager

Position Overview

Bloomerang is a leading provider of fundraising software for nonprofits, dedicated to helping them raise more money and achieve their missions. We offer a powerful platform and exceptional customer service, making us the highest-rated giving platform in the market. At Bloomerang, we foster a mission-driven culture centered on our core values: Simplify, Act, and Care. We believe our success is driven by our talented and innovative employees.

The Role

We are seeking a data-driven marketer with experience in Customer Marketing, Lifecycle Marketing, or Product Marketing within a SaaS environment. The ideal candidate will have a deep understanding of the customer lifecycle and a proven ability to create and execute campaigns that enhance onboarding, drive feature adoption, and support customer expansion and education. You will leverage data to inform decisions, measure impact, and optimize performance, ultimately contributing to stronger customer outcomes and retention. Experience with A/B testing for message refinement is essential.

This role involves cross-functional collaboration with Product, Product Marketing, Customer Success, and Revenue teams to translate business goals into effective customer-facing experiences across email and in-app channels. Strong communication, problem-solving skills, creativity, and the ability to thrive in a fast-paced, results-oriented environment are crucial.

Responsibilities

• Design and implement onboarding programs to ensure smooth customer transitions and enhance initial product adoption.
• Collaborate with Customer Education and Customer Success teams, leveraging generative AI to enhance program development and asset creation for educational content, webinars, and tutorials.
• Monitor adoption metrics and adjust strategies to optimize customer engagement and satisfaction.
• Track, analyze, and report on key performance indicators (KPIs) related to customer lifecycle stages.
• Utilize data to inform strategy adjustments and ensure alignment with overall business objectives.
• Prepare and present regular reports to senior management on the effectiveness of customer marketing initiatives.
• Work closely with product, sales, and customer support teams to ensure a unified approach to customer engagement.
• Coordinate with the creative team to develop compelling marketing materials and campaigns.
• Share insights and feedback with relevant departments to drive product and service improvements.
• Continuously assess and enhance the customer experience across various touchpoints.
• Identify opportunities for automation and efficiency improvements in the customer lifecycle process.
• Foster a customer-centric culture by advocating for customer needs and preferences.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in customer marketing, life-cycle management, product marketing, or a related role.
• Proven experience executing multi-channel campaigns (email, in-app, etc.) within the tech industry.
• Experience owning product adoption or feature engagement initiatives, including developing release communications.
• Excellent writing and communication skills for both external and internal audiences.
• Demonstrated experience with data-driven decision-making and campaign optimization in a fast-paced, results-oriented environment.

Nice to Haves

• Specific experience with Pendo, Salesforce, Marketo, and/or Gainsight.
• Familiarity with AI tools for campaign content creation or automation.
• Background in nonprofit or experience marketing to nonprofits.