Senior Manager, Digital Customer Lifecycle & Adoption
ServiceNowSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Nonprofit Software, SaaSIndustries
Requirements
Candidates should possess a Bachelor's degree in Marketing, Business, or a related field, coupled with over 5 years of experience in customer marketing, lifecycle management, product marketing, or a similar role. Proven experience executing multi-channel campaigns within the tech industry, ownership of product adoption or feature engagement initiatives including developing release communications, and excellent writing and communication skills for both external and internal audiences are essential. Experience with data-driven decision making and campaign optimization in a fast-paced, results-oriented environment is also required. Familiarity with AI tools for campaign content creation or automation and experience marketing to nonprofits are considered advantageous.
Responsibilities
The Customer Marketing Adoption Specialist will design and implement onboarding programs to enhance initial product adoption and collaborate with Customer Education and Customer Success teams to leverage generative AI for program development and asset creation. They will monitor adoption metrics, adjust strategies to optimize customer engagement, and track, analyze, and report on key performance indicators related to customer lifecycle stages. The role involves utilizing data to inform strategy adjustments, preparing reports for senior management on campaign effectiveness, and working closely with product, sales, and customer support teams for a unified customer engagement approach. Additionally, the specialist will coordinate with the creative team to develop marketing materials, share insights to drive product improvements, assess and enhance the customer experience, identify opportunities for automation, and foster a customer-centric culture.
Skills
Customer Marketing
Lifecycle Marketing
Product Marketing
SaaS
Customer Lifecycle
Campaigns
Onboarding
Feature Adoption
Customer Education
Data Analysis
A/B Testing
Email Marketing
In-app Messaging
Generative AI
Communication
Problem-Solving
Creativity
Bloomerang
Donor management software for nonprofits
About Bloomerang
Bloomerang provides donor management software specifically designed for nonprofit organizations to improve their relationships with donors. The software offers a detailed overview of donor engagement by analyzing past interactions, which helps nonprofits identify their most promising prospects and retain existing donors. Bloomerang's tools include donor data management, social media monitoring, and straightforward reporting features, all aimed at enhancing donor engagement and retention. Unlike many competitors, Bloomerang emphasizes user-friendliness, requiring little training, making it ideal for organizations that experience high staff turnover. The company operates on a subscription model, generating revenue through software licenses, and its primary goal is to reduce donor attrition and increase revenue for its clients by implementing best practices in donor engagement.
Indianapolis, IndianaHeadquarters
2012Year Founded
$904.6KTotal Funding
DEBTCompany Stage
Enterprise Software, Social ImpactIndustries
201-500Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Flexible Work Hours
Risks
Increased competition from Blackbaud and Salesforce.org pressures Bloomerang to innovate rapidly.
Qgiv acquisition may pose integration challenges, affecting service continuity and brand identity.
Dependence on strategic investments could pressure Bloomerang for rapid growth, affecting stability.
Differentiation
Bloomerang offers AI-driven personalization to enhance donor engagement and retention.
The platform provides advanced reporting tools for volunteer impact analysis and grant support.
Bloomerang's user-friendly design requires minimal training, ideal for high staff turnover nonprofits.
Upsides
Strategic investments position Bloomerang for accelerated growth and innovation in nonprofit technology.
The acquisition of Qgiv expands Bloomerang's fundraising technology capabilities for nonprofits.
Record-breaking $56 million raised on GivingTuesday demonstrates Bloomerang's fundraising effectiveness.
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