Product Marketing Manager, Competitive Intelligence

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Artificial Intelligence, AI & Machine Learning, Enterprise Software, Contact Center TechnologyIndustries

Requirements

Candidates must possess a Bachelor's degree in Business, Economics, Communications, Data Science, or a related field, or equivalent practical experience. A minimum of 2 years of professional experience in competitive intelligence, market research, consulting, strategy, or a related analytical role is required. Strong organizational skills, excellent written and verbal communication abilities, and demonstrated experience creating reports or presentations are essential. A curious, detail-oriented, and resourceful mindset, along with fluency in using AI tools for research and analysis, is also necessary. Preferred qualifications include exposure to competitive intelligence, familiarity with CI tools like Klue, and experience in contact center or customer experience software, as well as domain knowledge of large language models and enterprise AI applications.

Responsibilities

The Product Marketing Manager will own the development and refinement of positioning and messaging against competitors, analyzing competitor products to gather intelligence, identify opportunities, and anticipate threats. They will create sales and marketing collateral to communicate differentiation and value, and partner across product, sales, and marketing teams to build and execute competitive intelligence strategies. This role also involves contributing competitive perspectives to marketing campaigns to support the revenue pipeline.

Skills

Product Marketing

Competitive Intelligence

Positioning

Messaging

Go-to-Market Strategy

Sales Enablement

Market Analysis

Machine Learning

Enterprise Software

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Palo Alto, CaliforniaHeadquarters

2017Year Founded

$268.5MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise Software, AI & Machine LearningIndustries

201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.

Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.

Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.

The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.

Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.

Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.

Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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