Product Marketing Manager at Cardata

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

Alignment with Core Values
4+ years of experience in product marketing, with proven ownership of product launches and enablement efforts
Exceptional writing and storytelling skills, with the ability to synthesize technical or abstract concepts into clear, value-driven messaging
Demonstrated success working independently across multiple projects and stakeholders
Experience setting your own priorities and navigating ambiguity in fast-paced environments
Understanding of B2B marketing and sales cycles, ideally in SaaS or enterprise environments
Bonus: Background in vertical SaaS, enterprise software, or field-based customer segments
Bonus: Experience building enablement infrastructure from the ground up

Responsibilities

Serve as the primary enablement owner across Product Marketing—supporting Sales, Customer Success, and Growth teams with the tools and context needed to confidently go to market
Develop and maintain solution and company education content—including customer-facing one-pagers, decks, use case explainers, and apply product messaging across key channels
Manage the GTM-side of product and feature launches from planning to execution, including internal documentation, customer communications, product FAQs, and release documentation for customers and prospects
Coordinate with product, marketing, and customer teams to ensure every launch is well-timed, clearly messaged, and aligned with customer needs and market context
Create and manage internal enablement materials such as case studies, competitive positioning battlecards, and FAQs
Manage enablement portal management and documentation governance in Guru
Apply persona and industry-specific insights to shape messaging applications, ensuring clarity, relevance, and consistency across content, campaigns, and enablement materials
Ensure teams are prepared for every major rollout and understand how to communicate value and differentiation effectively
Partner with the CRO, Product, RevOps, and Growth to support pricing and packaging development and iteration across Cardata’s growing product and services suite

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategySales EnablementProduct LaunchesMessagingPositioningContent CreationCustomer EducationCross-functional Collaboration

Questions & Answers

Common questions about this position

What is the employment type for this Product Marketing Manager role?

This is a full-time position.

What are the key responsibilities of the Product Marketing Manager?

The role involves leading go-to-market initiatives, equipping sales and customer teams with tools and content, producing educational content for customers, and aligning internal teams around product strategy and messaging.

What skills or qualities are needed to succeed in this role?

The role requires a strong executor able to work independently, set priorities, deliver high-quality outputs with cross-functional dependencies, and operate with a high degree of ownership.

What is the company culture like at Cardata?

Cardata is a small but mighty team where driven people make an outsized impact, with challenge, growth, and opportunities to deliver real impact in transforming vehicle reimbursement programs.

What makes a strong candidate for this Product Marketing Manager position?

A strong candidate is a proactive executor who thrives with minimal oversight, excels at cross-functional coordination, and can independently manage product launches, enablement materials, and messaging alignment.

Cardata

Managed tax-free vehicle reimbursement programs

About Cardata

Cardata delivers expertly managed, tax-free vehicle reimbursement solutions with cutting-edge GPS mileage tracking and comprehensive business intelligence reports. By leveraging this sophisticated technology, Cardata ensures precise business mileage tracking and reduces administrative burden, leading to considerable annual savings for businesses. This focus on technological accuracy and efficiency makes Cardata a leader in optimizing vehicle-related operations and offers a dynamic workplace environment dedicated to innovation and operational excellence.

Toronto, CanadaHeadquarters

1999Year Founded

$97.3MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consulting, Enterprise Software, FintechIndustries

51-200Employees

Risks

Emerging startups offering innovative solutions could erode Cardata's market share.

Potential IRS regulation changes may require costly software updates for compliance.

Economic downturns may reduce demand for vehicle reimbursement programs.

Differentiation

Cardata offers IRS compliant, non-taxable vehicle reimbursements in the US and Canada.

Proprietary data and technology enhance Cardata's vehicle reimbursement accuracy and fairness.

Dedicated support ensures excellent service for Cardata's vehicle reimbursement programs.

Upsides

Cardata raised $100M to accelerate growth and product innovation in September 2023.

Integration of AI-driven analytics enhances accuracy and efficiency of reimbursement calculations.

Expansion into EV reimbursement programs taps into the growing electric vehicle market.

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