Product Marketing Manager at Cardata

Toronto, Ontario, Canada

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

Alignment with Core Values
4+ years of experience in product marketing, with proven ownership of product launches and enablement efforts
Exceptional writing and storytelling skills, with the ability to synthesize technical or abstract concepts into clear, value-driven messaging
Demonstrated success working independently across multiple projects and stakeholders
Experience setting your own priorities and navigating ambiguity in fast-paced environments
Understanding of B2B marketing and sales cycles, ideally in SaaS or enterprise environments
Bonus: Background in vertical SaaS, enterprise software, or field-based customer segments
Bonus: Experience building enablement infrastructure from the ground up

Responsibilities

Serve as the primary enablement owner across Product Marketing—supporting Sales, Customer Success, and Growth teams with the tools and context needed to confidently go to market
Develop and maintain solution and company education content—including customer-facing one-pagers, decks, use case explainers, and apply product messaging across key channels
Manage the GTM-side of product and feature launches from planning to execution, including internal documentation, customer communications, product FAQs, and release documentation for customers and prospects
Coordinate with product, marketing, and customer teams to ensure every launch is well-timed, clearly messaged, and aligned with customer needs and market context
Create and manage internal enablement materials such as case studies, competitive positioning battlecards, and FAQs
Manage enablement portal management and documentation governance in Guru
Apply persona and industry-specific insights to shape messaging applications, ensuring clarity, relevance, and consistency across content, campaigns, and enablement materials
Ensure teams are prepared for every major rollout and understand how to communicate value and differentiation effectively
Partner with the CRO, Product, RevOps, and Growth to support pricing and packaging development and iteration across Cardata’s growing product and services suite

Skills

Product Marketing

Go-to-Market Strategy

Sales Enablement

Product Launches

Messaging

Positioning

Content Creation

Customer Education

Cross-functional Collaboration

Cardata

Managed tax-free vehicle reimbursement programs

About Cardata

Cardata delivers expertly managed, tax-free vehicle reimbursement solutions with cutting-edge GPS mileage tracking and comprehensive business intelligence reports. By leveraging this sophisticated technology, Cardata ensures precise business mileage tracking and reduces administrative burden, leading to considerable annual savings for businesses. This focus on technological accuracy and efficiency makes Cardata a leader in optimizing vehicle-related operations and offers a dynamic workplace environment dedicated to innovation and operational excellence.

Toronto, CanadaHeadquarters

1999Year Founded

$97.3MTotal Funding

GROWTH_EQUITY_VCCompany Stage

Consulting, Enterprise Software, FintechIndustries

51-200Employees

Risks

Emerging startups offering innovative solutions could erode Cardata's market share.

Potential IRS regulation changes may require costly software updates for compliance.

Economic downturns may reduce demand for vehicle reimbursement programs.

Differentiation

Cardata offers IRS compliant, non-taxable vehicle reimbursements in the US and Canada.

Proprietary data and technology enhance Cardata's vehicle reimbursement accuracy and fairness.

Dedicated support ensures excellent service for Cardata's vehicle reimbursement programs.

Upsides

Cardata raised $100M to accelerate growth and product innovation in September 2023.

Integration of AI-driven analytics enhances accuracy and efficiency of reimbursement calculations.

Expansion into EV reimbursement programs taps into the growing electric vehicle market.

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