[Remote] Product Marketing Manager, Marketing Solutions at Amplitude

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaS, Digital AnalyticsIndustries

Requirements

5+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments
Proven success in product marketing or a similar role driving adoption with enterprise customers
Experience targeting marketers or building solutions for marketing teams
Strong storytelling skills and the ability to translate technical concepts into compelling, marketer-friendly messaging
Experience partnering closely with product, demand gen, brand, and sales teams
Skilled in customer research, market segmentation, and competitive intelligence
Adept at building sales tools and collaborating with enablement teams
Excellent project management and cross-functional leadership abilities
Preferred Qualifications
Hands-on experience with digital analytics and/or Amplitude is a plus
Comfort with AI tools and a desire to leverage them to scale content and insights
Familiarity with analytics platforms such as Amplitude or similar solutions
Strong technical aptitude and the ability to quickly learn new technologies
Hands-on experience with customers and full-funnel marketing practices

Responsibilities

Develop and own solution-level messaging and positioning across products, key marketer personas, and marketing-specific use cases
Create and maintain high-impact content and sales enablement assets (e.g., pitch decks, one-pagers, case studies) to support GTM motions for marketer-facing solutions
Partner cross-functionally with product, sales, customer success, and demand gen to align GTM strategy with market needs and buyer journeys of modern marketing teams
Drive integrated launches and campaigns to maximize awareness, adoption, and land-and-expand opportunities within marketing organizations
Analyze customer insights, product usage data, and market trends to inform solution development and refine positioning for marketer-centric workflows
Enable sales and partner teams with clear value propositions, competitive differentiation, and use-case-specific messaging tailored to marketing buyers
Continuously measure and optimize the effectiveness of solution marketing programs based on pipeline impact, adoption metrics, and field feedback

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market StrategyMessagingPositioningContent CreationSales EnablementPitch DecksCross-Functional CollaborationDigital AnalyticsMarketing Solutions

Questions & Answers

Common questions about this position

What experience is required for the Product Marketing Manager role?

Candidates need 5+ years of product marketing experience in B2B SaaS, preferably in growth-stage or multi-product environments, along with proven success in product marketing.

What are the main responsibilities of this Product Marketing Manager position?

Responsibilities include developing solution-level messaging and positioning, creating content and sales enablement assets, partnering cross-functionally, driving launches and campaigns, analyzing insights, enabling sales teams, and measuring program effectiveness.

What is Amplitude's company culture like?

Amplitude operates with values of humility, ownership of problems and successes, a growth mindset, and putting customers at the center, while committing to diversity, equity, inclusion, psychological safety, empathy, and human connection.

Is this Product Marketing Manager role remote or office-based?

This information is not specified in the job description.

What makes a strong candidate for this Product Marketing Manager position?

A strong candidate is a strategic storyteller with 5+ years in B2B SaaS product marketing, experience in growth-stage environments, and the ability to translate complex capabilities into compelling value while partnering cross-functionally.

Amplitude

Product analytics platform for user behavior

About Amplitude

Amplitude provides tools for product analytics that help businesses understand how users interact with their products. The platform allows companies to track product usage, assess the impact of new features, and analyze user journeys to identify areas for improvement. This helps businesses enhance user experiences and increase customer retention. Amplitude stands out from competitors by offering a subscription-based model with various tiers, allowing clients to choose features that best fit their needs. Additionally, it integrates seamlessly with major platforms like AWS and Segment, making it easier for businesses to use Amplitude alongside their existing systems. The goal of Amplitude is to empower companies to make data-driven decisions that foster growth and optimize their product offerings.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$326.8MTotal Funding

IPOCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Parental Leave

Wellness Stipend

Unlimited PTO

Stock Exercise Window

Risks

Class action lawsuit could harm Amplitude's reputation and financial stability.

Departure of CFO without replacement may lead to financial management challenges.

unitQ GPT's AI-driven analytics platform poses a competitive threat to Amplitude.

Differentiation

Amplitude offers comprehensive product analytics for SaaS, e-commerce, and fintech industries.

The platform integrates with major services like AWS, Braze, and Snowflake for seamless data flow.

Amplitude Academy provides certifications to enhance user skills in data management and analytics.

Upsides

Growing demand for real-time analytics boosts Amplitude's market potential and client base.

Expansion into emerging markets like South Africa increases Amplitude's global footprint.

New tools like Web Experimentation enhance Amplitude's offerings in A/B testing and personalization.

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