Product Marketing Manager at Modernizing Medicine

Boca Raton, Florida, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Health Tech, EHRIndustries

Requirements

Bachelor's degree in Business or Marketing; MBA preferred
Certification(s) from Product Marketing Alliance or Pragmatic Institute (preferred)
7+ years of B2B marketing experience with demonstrable examples of product marketing achievement
Experience in a business-to-business (B2B) environment with high-tech products/services required, ideally in healthcare
Experience driving direction and alignment with large cross-functional teams
Strong writing, speaking, and presentation skills
Strongly prefer local talent in South Florida for a hybrid work schedule at our Boca Raton, FL headquarters
Ability to travel domestically up to 15% and work eastern or central business hours

Responsibilities

Optimize and execute launches with particular expertise in high-velocity/high volumes of product updates
Collaborate with Product, Marketing, Sales and Customer Success teams to develop and execute strategic go-to-market plans that encompass the entire lead-to-live journey throughout the patient and provider experience
Stay close to our customers and competition — craft core value props that differentiate us from the competition and messaging that resonates with key markets and personas
Develop internal and external product collateral in the form of presentations, release notes, FAQs, battlecards, and case studies that are based on solution-selling, not feature-selling
Work with Product to tie our product innovation to customer value — increasing sales pipeline and customer retention
Conduct in-depth research — interviewing customers and diving into win/loss data that helps guide our future roadmap
Maintain and continuously improve persona sheets & competitor comparisons so enabling us to remain one step ahead at all times

Skills

Key technologies and capabilities for this role

Product MarketingCustomer SegmentationValue-Based MessagingCompetitive AnalysisGTM CampaignsMarket InsightsSales EnablementMessaging Strategy

Questions & Answers

Common questions about this position

Is this Product Marketing Manager role remote or office-based?

ModMed supports a robust remote workforce across the US, Chile, and Germany, in addition to offices in Boca Raton, FL and Hyderabad, India. The job description does not specify if this role is fully remote or requires office presence.

What skills are required for the Product Marketing Manager position?

Key skills include optimizing product launches with expertise in high-velocity updates, collaborating cross-functionally with Product, Marketing, Sales, and Customer Success teams, crafting value propositions and messaging, developing product collateral like battlecards and case studies, and conducting in-depth customer and competitive research.

What is the company culture like at Modernizing Medicine?

The culture features a positive, passionate, and high-performing Marketing team of bright problem-solvers who collaborate and brainstorm creatively. They emphasize being the cross-functional glue across teams and working with rockstar marketers to achieve collective goals.

What salary or compensation is offered for this role?

This information is not specified in the job description.

What makes a strong candidate for the Product Marketing Manager role?

A driven professional who excels as cross-functional glue, gathers insights for product launches, develops value-based messaging and GTM plans, stays close to customers and competitors, and creates solution-selling collateral to drive sales pipeline and retention.

Modernizing Medicine

Specialty-specific electronic health record systems

About Modernizing Medicine

Modernizing Medicine provides specialty-specific Electronic Health Records (EHR) systems designed to improve the workflow of healthcare providers. Their main products, EMA and gGastro EHR, help users manage patient information and administrative tasks more efficiently, allowing them to concentrate on patient care. These systems adapt to the specific practices of each user, enhancing their effectiveness. Unlike many competitors, Modernizing Medicine focuses on tailored solutions for various medical specialties, which sets them apart in the healthcare technology market. The company's goal is to streamline healthcare delivery and improve patient outcomes by providing tools that simplify administrative processes.

Boca Raton, FloridaHeadquarters

2010Year Founded

$360.6MTotal Funding

LATE_VCCompany Stage

Biotechnology, HealthcareIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

401(k) Retirement Plan

401(k) Company Match

Professional Development Budget

Conference Attendance Budget

Hybrid Work Options

Remote Work Options

Wellness Program

Risks

Potential sale by Warburg Pincus could lead to strategic shifts misaligned with current goals.

Resistance to AI technologies may slow implementation and affect user satisfaction.

Dependency on Medtronic's technology poses risks if partnership faces challenges or strategic changes.

Differentiation

ModMed offers specialty-specific EHR systems, enhancing workflow efficiency for healthcare providers.

Their EHR systems, EMA and gGastro, adapt to user practices, increasing adaptability.

ModMed integrates AI technologies, like Medtronic's GI Genius, to improve procedural accuracy.

Upsides

ModMed consistently ranks #1 in G2's 2024 Grid Reports for EHR and RCM software.

Collaboration with Brevium enhances patient re-engagement, boosting retention in gastroenterology practices.

Appointment of Dan Costantino as CISO strengthens cybersecurity, crucial for healthcare data protection.

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