[Remote] Senior Product Marketing Manager, Group Practices at Headway

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare Technology, SaaSIndustries

Requirements

Candidates should possess 5-7+ years of product marketing experience, ideally within health tech with a focus on SMBs. Empathy, strong relationship-building skills, and a proven track record of driving quantifiable results are essential. The ideal candidate thrives in ambiguity, seeks opportunities for growth, and is motivated by the mission of improving mental healthcare accessibility.

Responsibilities

The Senior Product Marketing Manager will become an expert on the group practice provider product, understanding the market, competitive landscape, and customers. They will own group practice positioning and messaging, lead product launches in collaboration with cross-functional teams, and drive provider positioning and messaging to enhance growth efforts. Additionally, they will partner with sales and marketing teams to create content that improves top-of-funnel metrics and optimizes the sales cycle.

Skills

Product Marketing

Go-to-Market (GTM) Strategy

Messaging

Positioning

Customer Personas

Product Launches

Market Research

Competitive Analysis

Sales Enablement

Marketing Campaigns

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

New York City, New YorkHeadquarters

2019Year Founded

$318.1MTotal Funding

LATE_VCCompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Equity Compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible Paid Time Off

Employee Assistance Program (EAP)

Training and professional development

Risks

Increased competition from platforms like BetterHelp and Talkspace.

Potential backlash from professionals feeling undervalued by Headway's platform.

Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.

Differentiation

Headway simplifies finding and paying for therapy with an insurance-accepting provider network.

It reduces administrative burdens for mental health professionals, enhancing focus on patient care.

Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.

Upsides

Raised $100M in Series D to expand into Medicare Advantage and Medicaid.

Partnerships with Cigna and Blues plan to expand services to all 50 states.

Growing demand for telehealth services boosts Headway's market potential.

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