[Remote] Senior Product Marketing Manager, Group Practices at Headway

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Mental Health, Healthcare Technology, SaaSIndustries

Skills

Key technologies and capabilities for this role

Product MarketingGo-to-Market (GTM) StrategyMessagingPositioningCustomer PersonasProduct LaunchesMarket ResearchCompetitive AnalysisSales EnablementMarketing Campaigns

Questions & Answers

Common questions about this position

What experience level is required for this Senior Product Marketing Manager role?

You need 5-7+ years of product marketing experience, preferably in health tech with a focus on SMBs.

What are the main responsibilities of this product marketing role?

You'll become an expert on the group practice provider product, own positioning and messaging for group practices, lead product launches with cross-functional partners, drive provider messaging, and partner with sales and marketing to create content like landing pages and emails.

What kind of work environment does Headway offer?

Headway fosters individual growth through open-feedback and high-autonomy, and supports thriving in unknown challenges where you can roll up your sleeves, learn new skills, and drive solutions.

Is this a remote position or does it require office work?

This information is not specified in the job description.

What makes someone a great fit for this role at Headway?

A great fit has 5-7+ years of product marketing experience (ideally in health tech/SMB), is empathetic and relationship-obsessed, has a strong track record of driving quantifiable results, seeks open-feedback and high-autonomy environments, and thrives in unfamiliar challenges.

Headway

Connects patients with affordable mental health services

About Headway

Headway simplifies the process of finding and paying for mental health therapy. It operates in the mental health market, addressing the challenge that many Americans face in accessing care due to high costs and complicated insurance processes. For individuals, Headway provides a platform where they can easily search for therapists and psychiatrists who accept their insurance, allowing them to find the right mental health care without incurring out-of-pocket expenses. For mental health care providers, Headway reduces the administrative workload associated with accepting insurance, enabling them to focus more on patient care. The company connects patients with providers while ensuring effective use of insurance, and it generates revenue by partnering with health plans and providers. Headway's goal is to create a more accessible and affordable mental healthcare system.

New York City, New YorkHeadquarters

2019Year Founded

$318.1MTotal Funding

LATE_VCCompany Stage

HealthcareIndustries

1,001-5,000Employees

Benefits

Equity Compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible Paid Time Off

Employee Assistance Program (EAP)

Training and professional development

Risks

Increased competition from platforms like BetterHelp and Talkspace.

Potential backlash from professionals feeling undervalued by Headway's platform.

Regulatory scrutiny as Headway expands into Medicare Advantage and Medicaid.

Differentiation

Headway simplifies finding and paying for therapy with an insurance-accepting provider network.

It reduces administrative burdens for mental health professionals, enhancing focus on patient care.

Headway's platform offers both virtual and in-person therapy sessions, increasing accessibility.

Upsides

Raised $100M in Series D to expand into Medicare Advantage and Medicaid.

Partnerships with Cigna and Blues plan to expand services to all 50 states.

Growing demand for telehealth services boosts Headway's market potential.

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