Product Marketing Manager

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Enterprise Software, AutomationIndustries

Requirements

Candidates should possess a Bachelor’s degree in marketing, business, or a related field, or equivalent experience, and have at least three years of B2B marketing communications experience specifically within the testing or pro-developer space. They must be a native English speaker or demonstrate excellent command of the English language, and possess strong communication skills, both written and oral, with the ability to effectively convey complex ideas to various audiences. A growth mindset, adaptability, and a drive for continuous improvement are also required.

Responsibilities

The Product Marketing Manager will be responsible for producing thought leadership and product-related materials, including customer-facing decks, web pages, blogs, white papers, and videos, to increase awareness and adoption of UiPath Test Cloud among quality testing and developer audiences. They will lead and develop go-to-market plans, conduct market research and competitive analysis, identify ideal opportunities, and craft UiPath’s positioning and messaging. Furthermore, they will function as a bridge between product and sales, developing sales enablement assets, evangelizing at industry events, collaborating with customers to document success stories, and operating as the coordinating force of integrated marketing plans, ensuring effective communication across all channels.

Skills

Product Marketing

Content Creation

Go-to-Market Strategy

Market Research

Competitive Analysis

Customer Journey Mapping

Data Analysis

Messaging Optimization

Collateral Development

Thought Leadership

UiPath Test Cloud

UiPath

Robotic process automation software solutions

About UiPath

UiPath provides robotic process automation (RPA) solutions that help businesses improve their efficiency by automating repetitive tasks. Their software allows organizations to create AI-driven workflows and manage these processes through cloud-based orchestration. This means that users can set up automated tasks that run without human intervention, which helps to lower operational costs and boost productivity. What sets UiPath apart from its competitors is its extensive marketplace for third-party integrations, allowing users to enhance their automation capabilities with additional tools and solutions. The main goal of UiPath is to empower organizations to streamline their operations and focus on more strategic activities by reducing the time spent on mundane tasks.

New York City, New YorkHeadquarters

2005Year Founded

$1,936.8MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Rapid AI agent evolution may outpace UiPath's current RPA offerings.

High implementation costs and rigidity of traditional RPA tools could deter clients.

Emergence of platforms like Salesforce's Agentforce may provide competitive alternatives.

Differentiation

UiPath offers AI-driven workflows enhancing business efficiency through intelligent automation.

The company provides robust governance and multiple robots on a single virtual machine.

UiPath's marketplace for third-party integrations expands its ecosystem and customer solutions.

Upsides

UiPath leads the 2024 Everest Group automation assessment, showcasing industry leadership.

The launch of AI Trust Layer enhances governance of GenAI features across the platform.

Collaboration with The Bank of East Asia expands UiPath's enterprise automation solutions.

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