Product Marketing Manager - Test Automation

Position Overview

UiPath is seeking a self-starter with a passion for product marketing and content creation to join our team. The ideal candidate will have proven experience in increasing awareness, adoption, and engagement of products or services among quality testing and developer audiences at scale. This role involves cross-functional collaboration to define strategies and content across the customer journey and marketing channels. You will be data-driven, own content testing and measurement, optimize messaging, and report on the impact of product marketing plans. Success in this role requires establishing clear processes, strong creative and writing abilities, effective prioritization, and building strong relationships internally and externally.

Responsibilities

• Content Creation: Produce thought leadership and product-related materials including customer-facing decks, web pages, blogs, white papers, eBooks, videos, and other go-to-market collateral.
• Go-to-Market Strategy: Lead and develop go-to-market plans for UiPath Test Cloud, specifically targeting application testing and quality assurance personas.
• Market Segmentation: Conduct market research, competitive analysis, and assess the market landscape to identify opportunities and design forward-thinking approaches for each market segment.
• Persona Understanding: Identify ideal buyer and user personas and position UiPath’s offerings accordingly.
• Storytelling: Craft UiPath's positioning and messaging to differentiate our offerings.
• Sales Enablement: Act as a liaison between product and sales, translating product features into tangible customer benefits. Develop enablement assets and training materials such as sales plays, battle cards, demo training videos, and playbooks.
• Evangelism: Represent UiPath at relevant events and meet-ups, acting as the face of emerging and advanced technologies.
• Innovation: Collaborate with the product team to influence the near and long-term product roadmap.
• Communication: Coordinate integrated marketing plans, including social media, SEO, demand generation, and other campaigns.
• Collaboration: Build relationships with customers to identify key use cases and document customer success stories.

Requirements

• Bachelor’s degree in marketing, business, or a related field, or equivalent experience.
• 3+ years of B2B marketing communications experience in the testing or pro-developer space.
• Native English speaker or excellent command of the English language.
• Strong ability to communicate complex ideas effectively across different stages of the customer buying journey.
• Ability to create compelling sales collateral and marketing materials.
• Experience working with cross-disciplinary teams, including demand generation, sales, channels, partners, and product management/engineering.
• Excellent written, oral, and presentation skills, with the ability to communicate effectively to stakeholders at all organizational levels (end-user to decision-maker).
• Growth mindset, adaptability, and a drive for continuous improvement.
• Ability to navigate emerging and advanced technology trends.
• Experience in [Specific experience details missing from original prompt].

Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power. To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose. Could that be you?

Company Information

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Employment Type

Full-Time

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