Principal Product Marketing Manager, Builder Experience

United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Communications, Software, BiotechnologyIndustries

Requirements

Candidates must possess 5+ years of experience in product marketing or technical marketing, demonstrating strategic thinking and the ability to build domain expertise through research. They should be skilled in translating data into compelling narratives and presentations, articulating complex concepts clearly, and enabling internal audiences with actionable content. A Bachelor's degree or equivalent experience is required, with desired experience in marketing technology products for developers, understanding technical builders and developer communities, and familiarity with the global programmable communications market.

Responsibilities

The Principal Product Marketing Manager will develop a deep understanding of customer needs and personas to shape go-to-market strategies and product roadmaps. Responsibilities include crafting audience-specific messaging, positioning, and content to differentiate Twilio's Platform, and leading cross-functional product launches to drive awareness, demand, and usage. This role also involves championing customer needs to influence product development, ensuring alignment with the Twilio Product Development Lifecycle, and testing new marketing approaches to engage key audiences and maximize platform usage.

Skills

Product Marketing

Developer Marketing

Go-to-Market Strategy

Messaging and Positioning

API

Customer Engagement

Product Launches

Market Research

Content Development

Twilio

Cloud communications platform for developers

About Twilio

Twilio provides a cloud communications platform that enables developers to add various communication features like voice, messaging, video, and email to their applications. By using Twilio's APIs, developers can easily integrate these functionalities into their software, allowing for seamless communication with users. What sets Twilio apart from its competitors is its flexible pay-as-you-go pricing model, which charges clients based on their actual usage, making it suitable for businesses of all sizes, from startups to large enterprises. The company's goal is to empower businesses across different industries, such as healthcare, finance, retail, and education, to enhance their communication strategies and improve customer engagement.

San Francisco, CaliforniaHeadquarters

2008Year Founded

$243.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

5,001-10,000Employees

Benefits

Vacation: Twilio offers generous annual time off in all countries for you to enjoy.

Healthcare: We are dedicated to helping our employees live longer and healthier lives through comprehensive health programs.

Retirement: Twilio cares about your retirement! We offer programs to help our employees plan for their retirement needs.

Family leave: At Twilio we recognize the importance of family. We offer generous maternity, paternity, and adoption leaves, as well as family medical care leave.

Earn your stripes: Build and present a Twilio app to earn your Twilio track jacket and receive $30 per month for e‑books for continued learning and education.

Catered meals: We provide a variety of snacks, drinks, and catered meals in each of our locations.

Risks

End-of-life for Programmable Video tool may lead to customer dissatisfaction.

Layoffs of 295 workers could decrease morale and affect service quality.

Engagement with Qatalyst Partners suggests potential internal conflicts and strategic shifts.

Differentiation

Twilio integrates voice, video, messaging, and email into applications, enhancing communication capabilities.

The pay-as-you-go pricing model offers flexibility and scalability for businesses of all sizes.

Twilio's APIs enable developers to build and scale communication solutions efficiently.

Upsides

Acquisition of SendGrid enhances Twilio's email API offerings, boosting market share.

Collaboration with Jack Henry strengthens Twilio's presence in the financial services sector.

Partnership with CareNote expands Twilio's reach into specialized markets like pastoral care.

Land your dream remote job 3x faster with AI

Try Jobo Free