Senior Product Marketing Manager

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Govtech, Government Technology, SoftwareIndustries

Requirements

Candidates should have at least 5 years of B2B software product marketing experience. Experience with B2B customer experience, marketing automation, service management, and/or government software application markets is preferred. Strong project management skills, market research and analysis abilities, and excellent written and presentation communication skills are required. Experience working with international and virtual teams is also beneficial.

Responsibilities

The Senior Product Marketing Manager will create product line positioning and develop marketing programs to drive growth. This role involves working closely with customers, sales, and product teams to define sales strategies and deliverables. Responsibilities include analyzing customer usage data, conducting competitive research, defining buyer personas, developing product-oriented content like pitch decks and website copy, planning and managing new product launches, and driving strategic demand generation efforts.

Skills

Product Marketing

Go-to-Market Strategy

Product Positioning

Market Insights

Marketing Programs

Technical Product Knowledge

Sales Enablement

Customer Success

Granicus

Digital solutions for government agencies

About Granicus

Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.

Core, West VirginiaHeadquarters

1999Year Founded

$10MTotal Funding

EARLY_VCCompany Stage

Government & Public SectorIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

401(k) Company Match

Paid Parental Leave

Group legal coverage

Risks

Integration challenges with Simpleview and SmartGov may delay product enhancements.

Focus on destination marketing could divert attention from core GovTech services.

Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.

Differentiation

Granicus specializes in digital solutions for government agencies, enhancing public engagement.

The company offers subscription-based services, ensuring a steady revenue stream.

Granicus provides tools for managing public meetings and live video streaming.

Upsides

Increased demand for digital public engagement tools boosts Granicus' market potential.

Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.

Growing government funding for digital transformation projects offers new revenue streams.

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