Cresta

Sr Manager, Technical Product Marketing

San Francisco, California, United States

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Artificial Intelligence, Contact Center Technology, Software as a Service (SaaS)Industries

Position Overview

  • Location Type: SF or NYC preference, Remote
  • Job Type: Full-time
  • Salary: Not specified

Cresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. Our platform combines the best of AI and human intelligence to help contact centers discover customer insights and behavioral best practices, automate conversations and inefficient processes, and empower every team member to work smarter and faster. Born from the prestigious Stanford AI lab, Cresta's co-founder and chairman is Sebastian Thrun, the genius behind Google X, Waymo, Udacity, and more. Our leadership also includes CEO, Ping Wu, the co-founder of Google Contact Center AI and Vertex AI platform, and CTO & co-founder, Tim Shi, an early member of Open AI. Our valued customers include brands like Intuit, Cox Communications, Hilton, and Carmax and we’ve been recognized by Forbes and Bain Consulting as one of the top private AI companies in the world.

Requirements

  • Not specified

Responsibilities

  • Develop and continuously refine positioning and messaging for Cresta’s technical platform, including Opera, AI models, Integrations, APIs, and security.
  • Create sales and marketing collateral to clearly communicate Cresta’s differentiation and value.
  • Develop and oversee Cresta’s technical buyer personas, advancing internal understanding of their needs.
  • Partner closely across product, sales, and marketing to build and execute go-to-market strategies.
  • Introduce platform and model related innovation to the world, driving adoption and pipeline.
  • Provide a data-driven point of view to influence future roadmap priorities and optimize strategy.
  • Understand how wins and losses are impacted by platform-related strengths, weaknesses, and gaps.

Application Instructions

  • Not specified

Company Information

  • Company: Cresta
  • Mission: To turn every customer conversation into a competitive advantage.
  • Platform: Combines AI and human intelligence for contact centers.
  • Leadership: Sebastian Thrun (Chairman), Ping Wu (CEO), Tim Shi (CTO & Co-founder)
  • Investors: Andreessen Horowitz, Greylock Partners, Sequoia, John Donovan (Former AT&T CEO)
  • Customers: Intuit, Cox Communications, Hilton, Carmax
  • Recognition: Forbes and Bain Consulting - Top Private AI Companies

Skills

Position Messaging
Sales and Marketing Collateral
Buyer Persona Development
Go-to-Market Strategy
Platform and Model Innovation
Data-Driven Strategy
Roadmap Planning
Customer Insights
AI Models
APIs
Security

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Palo Alto, CaliforniaHeadquarters
2017Year Founded
$268.5MTotal Funding
SERIES_DCompany Stage
Consumer Software, Enterprise Software, AI & Machine LearningIndustries
201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.
Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.
Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.
The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.
Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.
Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.
Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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