Sr. Staff Technical Marketing Engineer
Cribl- Full Time
- Junior (1 to 2 years)
The ideal candidate should possess a Bachelor's degree in Marketing, Business, or a related field, along with 8+ years of experience in product marketing, with at least 5 years focused on technical product marketing. Strong experience in go-to-market strategy, technical messaging, and buyer persona development is essential, as is the ability to translate complex technical concepts into compelling value propositions.
As a Senior Manager of Technical Product Marketing, you will own the development and continuous refinement of positioning and messaging for Cresta’s technical platform, including Opera, AI models, Integrations, APIs, and security, creating sales and marketing collateral to clearly communicate differentiation and value. You will develop and oversee technical buyer personas, partner across product, sales, and marketing to build go-to-market strategies, introduce platform innovation, and provide data-driven insights to influence roadmap priorities and optimize strategy.
AI-powered coaching for sales teams
Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.