Cresta

Sr Manager, Technical Product Marketing

San Francisco, California, United States

Cresta Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Artificial Intelligence, Contact Center Technology, Software as a Service (SaaS)Industries

Requirements

The ideal candidate should possess a Bachelor's degree in Marketing, Business, or a related field, along with 8+ years of experience in product marketing, with at least 5 years focused on technical product marketing. Strong experience in go-to-market strategy, technical messaging, and buyer persona development is essential, as is the ability to translate complex technical concepts into compelling value propositions.

Responsibilities

As a Senior Manager of Technical Product Marketing, you will own the development and continuous refinement of positioning and messaging for Cresta’s technical platform, including Opera, AI models, Integrations, APIs, and security, creating sales and marketing collateral to clearly communicate differentiation and value. You will develop and oversee technical buyer personas, partner across product, sales, and marketing to build go-to-market strategies, introduce platform innovation, and provide data-driven insights to influence roadmap priorities and optimize strategy.

Skills

Position Messaging
Sales and Marketing Collateral
Buyer Persona Development
Go-to-Market Strategy
Platform and Model Innovation
Data-Driven Strategy
Roadmap Planning
Customer Insights
AI Models
APIs
Security

Cresta

AI-powered coaching for sales teams

About Cresta

Cresta focuses on enhancing business outcomes through AI-powered coaching and assistance, particularly for sales teams. Its main product, Cresta for Sales, analyzes all sales conversations to identify performance gaps and provide real-time coaching, helping businesses improve their sales efficiency. This service is available on a subscription basis and is suitable for companies of all sizes across various industries. Cresta also offers a chatbot service that automates repetitive conversations, allowing sales agents to concentrate on more complex tasks. The patented Real-Time Intelligence Engine continuously learns from interactions to highlight effective behaviors, giving businesses a competitive edge. Clients have reported notable improvements, including faster response times and increased sales conversions.

Key Metrics

Palo Alto, CaliforniaHeadquarters
2017Year Founded
$268.5MTotal Funding
SERIES_DCompany Stage
Consumer Software, Enterprise Software, AI & Machine LearningIndustries
201-500Employees

Risks

Competition from AI giants like Google and Microsoft threatens Cresta's market share.
Rapid AI advancements may render Cresta's offerings outdated without continuous innovation.
Expansion into Romania and India may face operational challenges and increased costs.

Differentiation

Cresta's Real-Time Intelligence Engine offers unique AI-driven insights for sales improvement.
The company provides AI-powered coaching, enhancing sales team performance with real-time feedback.
Cresta's chatbot service reduces repetitive tasks, allowing agents to focus on complex issues.

Upsides

Cresta's $125M Series D funding boosts product development and market expansion.
Recognition in Forbes AI 50 list enhances Cresta's credibility and market presence.
Human-in-the-loop AI capabilities improve customer service interactions and satisfaction.

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