[Remote] Principal Growth Marketer at LaunchDarkly

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

Over 12 years of experience in growth marketing, digital, and/or demand generation at B2B companies
Deep understanding of funnel analytics, and lead qualification frameworks
Proven track record optimizing conversion for both high and low volume inbound funnels
Strong collaboration experience across GTM functions, comfortable influencing across teams without direct authority
Advanced fluency with key tools such as Salesforce, Looker, Google Marketing Platform, Marketo (or equivalents)
Excellent analytical and storytelling skills, able to translate complex data into actionable growth strategies
Highly autonomous, strategic thinker capable of identifying and driving high-impact growth levers independently

Responsibilities

Lead and orchestrate cross-functional growth strategies: Create the strategy for and guide cross-functional execution across marketing, SDRs, Sales, and product to optimize the inbound funnel, increase conversion, and drive sustainable revenue growth
Own the inbound conversion funnel: Analyze, optimize, and orchestrate the end-to-end growth funnel, from awareness through conversion, leveraging both self-service and sales-assisted motions
Integrate New Sources: Partner with inbound channel owners to identify and integrate new lead sources into our inbound framework
Portfolio Optimization: Continuously assess and optimize the mix of inbound lead types and the most effective handling across SDRs, Sales, AI, and self-serve paths
Define and deliver measurable impact: Set and track KPIs and growth targets aligned to company objectives, ensuring clear visibility into funnel performance and revenue contribution
Create and maintain a growth roadmap: Build a long-term growth strategy roadmap that drives enterprise-level impact and influences priorities and resource allocation
PLG and Sales Led: Collaborate closely with Product to enhance the self-service experience, drive higher PQL conversions, and leverage product insights to inform changes across the inbound funnel
Drive operational excellence: Lead initiatives across digital, website, product, marketing automation, and marketing operations to ensure scalable, high-performance demand capture systems
Establish growth experimentation frameworks: Champion structured cross-channel testing and learning practices to improve acquisition, activation, and conversion outcomes
Co-own the growth stack: Partner with Marketing Operations to ensure scalability, data integrity, and alignment of tools and technologies that power growth
Mentor and elevate the team: Guide other marketers, sharing best practices and fostering a culture of learning

Skills

Key technologies and capabilities for this role

Growth MarketingInbound Funnel OptimizationCross-Functional CollaborationPLGPQLRevenue GrowthKPI TrackingStrategy RoadmapExperimentationAnalytics

Questions & Answers

Common questions about this position

What experience level is required for this Principal Growth Marketer role?

Over 12 years of experience in growth marketing, digital, and/or demand generation at B2B companies is required.

What are the key skills needed for this position?

Candidates need a deep understanding of funnel analytics and lead qualification frameworks, along with a proven track record optimizing conversion for both high-touch and self-service funnels.

Is this role remote or does it require office work?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What does the team collaboration look like in this role?

The role involves deep collaboration across Product, RevOps, Marketing Ops, Digital, and Sales teams, including mentoring other marketers and fostering a culture of learning.

LaunchDarkly

Feature management platform for software developers

About LaunchDarkly

LaunchDarkly provides a platform for developers to manage and automate software features. Its main product is a feature management platform that allows developers to control software features, enabling safe code shipping, self-serve experimentation, personalized user experiences, and improved reliability of applications. This platform allows developers to revert feature behaviors without code changes, enhancing productivity. LaunchDarkly operates on a subscription model, charging clients for access to its services. The platform helps clients innovate quickly, automate software releases, reduce delivery costs, and maximize the impact of software features. The goal is to improve software development processes for a diverse range of clients in the DevOps market.

Oakland, CaliforniaHeadquarters

2014Year Founded

$321.3MTotal Funding

SERIES_DCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Flexible work environment - Making an inclusive space for everyone means recognizing we all have our own individual working styles and needs.

Health and wellness - LaunchDarkly offers full coverage with health, dental, and vision plans for you and your dependents.

Salary and options - We're all in this together. LaunchDarkly offers competitive pay, equity, and the option to participate in a 401(k) program.

Learn and grow - We love to see our own continue to grow their skill sets—whether that's taking a class or attending a conference.

Risks

Competition from Harness, acquiring Split.io, threatens LaunchDarkly's market share.

Guardian Edition's complexity may confuse customers and complicate sales.

Expansion into the EU region may increase operational costs and regulatory scrutiny.

Differentiation

LaunchDarkly offers advanced feature flagging and experimentation capabilities for progressive delivery.

The platform supports EU data residency, enhancing compliance for European clients.

LaunchDarkly integrates feature management with CI/CD pipelines for seamless software delivery.

Upsides

LaunchDarkly's Galaxy Product Release enhances personalized user experiences and feature optimization.

The appointment of Claire Vo as CPO is expected to drive platform innovation.

Recognition as a Strong Performer by Forrester boosts LaunchDarkly's market credibility.

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