Product Marketing Lead

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sporting Goods, RetailIndustries

Requirements

Candidates must possess a Bachelor's Degree in Marketing and have 3-5 years of experience in product marketing, demonstrating a proven track record of delivering world-class products and experiences. The role requires a self-starter with the ability to manage multiple products and shifting priorities effectively through planning, prioritization, delegation, and coordination.

Responsibilities

The Product Marketing Lead will own the Go-to-market process for DICK'S Media offerings, managing intake, design, and education for all GTM materials. They will partner with the monetization team to translate new ad products and capabilities, and lead design and creative efforts for sales collateral. Responsibilities include facilitating dissemination and education, establishing marketing strategies and tactical plans for product launches, defining alpha/beta/pilot approaches, and continuously improving marketing programs. This includes assessing current programs, collecting feedback, and iterating on collateral, as well as creating and managing DICK’S Media athlete and performance metrics for GTM narratives and collaborating with stakeholders on approved narratives.

Skills

Product Marketing

Go-to-market strategy

Marketing collateral

Sales collateral

Product launches

Marketing programs

Performance metrics

Analytics

Communications

Dick's Sporting Goods

Retailer of sporting goods and apparel

About Dick's Sporting Goods

DICK'S Sporting Goods is a retailer specializing in sporting goods, offering a variety of products such as sports equipment, apparel, and footwear. The company operates both physical stores and an online platform, allowing customers to shop in a way that suits them best. Customers can take advantage of financing options, such as 0% APR for larger purchases, making it easier to buy what they need. DICK'S Sporting Goods also has a loyalty program called ScoreCard, which rewards customers for their purchases, encouraging them to return. What sets DICK'S apart from competitors is its commitment to customer satisfaction, highlighted by its Best Price Guarantee, and its focus on social responsibility, believing in the positive impact of sports on lives. The goal of DICK'S Sporting Goods is to provide quality sporting goods while giving back to the community and promoting ethical business practices.

Coraopolis, PennsylvaniaHeadquarters

1948Year Founded

IPOCompany Stage

Consumer GoodsIndustries

10,001+Employees

Benefits

Flexible Work Hours

Remote Work Options

Risks

Increased competition from digital-first retailers could erode market share.

Closure of 35 stores in California may impact regional sales and brand presence.

Geopolitical tensions and elevated interest rates pose risks to supply chain stability.

Differentiation

DICK'S Sporting Goods offers exclusive brands and experiential retail strategies.

The company has a strong omnichannel presence, integrating online and physical stores.

DICK'S loyalty program, ScoreCard, enhances customer retention and repeat business.

Upsides

Experiential retail strategies are gaining traction, boosting customer engagement and sales.

The rise of 'athleisure' fashion aligns with DICK'S product offerings.

DICK'S Sporting Goods' strategic investments in House of Sport and Field House concepts fuel growth.

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