Sr. Manager, Channel Marketing
1PasswordSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Health Technology, Digital HealthIndustries
Partner Marketing Manager
Position Overview
Maven is seeking a strategic, execution-oriented Partner Marketing Manager to drive partnership-led growth through co-marketing, research collaborations, and go-to-market alignment with our payer channel and wider ecosystem. You will join a small, agile team within Product Marketing focused on market research, GTM strategy, and ecosystem collaboration to bring new offerings to life.
This is a highly cross-functional role at the intersection of product, marketing, GTM, partnerships, and sales. It is ideal for someone who thrives in building from scratch, operating with autonomy, and unlocking growth through creative and strategic partnerships.
Responsibilities
As a Partner Marketing Manager at Maven, you will:
- Understand Partner Business Models: Build a nuanced understanding of each partner’s business model, goals, client base, and GTM strategy, translating insights into tailored engagement plans.
- Develop Partnership Plans: Develop and execute comprehensive partnership plans outlining resources, milestones, KPIs, and benchmarks aimed at enhancing activation and performance.
- Design Partner Marketing Strategy: Design and implement a partner marketing strategy including partner-led and joint in-person and virtual programs, with a focus on pipeline generation and customer acquisition.
- Collaborate on Co-Marketing: Partner with the Growth Marketing team to design co-marketing campaigns, events, or content initiatives that amplify shared value and enhance brand awareness through partners.
- Own the Partner Lifecycle:
- Grow partner-sourced and partner-influenced revenue by co-developing go-to-market strategies that deepen customer engagement through partners.
- Serve as the voice of the partner internally, working cross-functionally with Sales, Customer Success, Marketing, Product, and Legal to ensure partner needs and opportunities are surfaced and addressed.
- Streamline reporting, automate repeatable processes, and build infrastructure to support scalable partner growth.
Requirements
- Proven experience building successful market penetration strategies through differentiated partner-led motions.
- A sharp GTM lens to collaboration.
- A builder mentality, comfortable operating across functions (product, GTM, marketing, partnerships, sales) to unlock growth.
- Ability to leverage competitive intelligence.
Company Information
Maven is the world's largest virtual clinic for women and families, on a mission to make healthcare work for all of us. Maven's award-winning digital programs provide clinical, emotional, and financial support all in one platform, spanning fertility & family building, maternity & newborn care, parenting & pediatrics, and menopause & midlife.
More than 2,000 employers and health plans trust Maven's end-to-end platform to improve clinical outcomes, reduce healthcare costs, and provide equity in benefits programs. Recognized for innovation and industry leadership, Maven has been named to the Time 100 Most Influential Companies, CNBC Disruptor 50, Fast Company Most Innovative Companies, and FORTUNE Best Places to Work.
Founded in 2014 by CEO Kate Ryder, Maven has raised more than $425 million in funding from top healthcare and technology investors including General Catalyst, Sequoia, Dragoneer Investment Group, Oak HC/FT, StepStone Group, Icon Ventures, and Lux Capital.
Awards and Recognition:
- Fortune Change the World (2024)
- CNBC Disruptor 50 List (2022, 2023, 2024)
- Fortune Best Workplaces for Millennials (2024)
- Fortune Best Workplaces in Health Care (2024)
- TIME 100 Most Influential Companies (2023)
- Fast Company Most Innovative Companies (2020, 2023)
- Built In Best Places to Work (2023)
- Fortune Best Workplaces NY (2020, 2021, 2022, 2023, 2024)
- Great Place to Work certified (2020, 2021, 2022, 2023, 2024)
- Fast Company Best Workplaces for Innovators (2022)
- Built In LGBTQIA+ Advocacy Award (2022)
Learn more about Maven at mavenclinic.com.
Application Instructions
Please refer to the original job posting for specific application instructions.
Salary
Not specified in the provided text.
Location Type
Not specified in the provided text.
Employment Type
Not specified in the provided text.
Skills
Partner Marketing
Co-marketing
Go-to-market strategy
Channel Marketing
Marketing Strategy
Collaboration
Project Management
Maven Clinic
Digital health platform for women's healthcare
About Maven Clinic
Maven Clinic provides a digital health platform focused on women's and family health services. It offers a wide range of support, including preconception care, fertility preservation, IVF, adoption, surrogacy, and menopause care. The platform connects users with dedicated Care Advocates and utilizes data-driven insights to ensure equitable access to healthcare, regardless of location or background. This approach helps improve health outcomes and reduces the need for expensive medical procedures. Maven Clinic's services include on-demand appointments with specialized providers, ongoing assessments, and proactive check-ins, which enhance member engagement and allow for early risk identification. The company aims to deliver comprehensive care while achieving significant clinical and business returns on investment.
New York City, New YorkHeadquarters
2014Year Founded
$416.1MTotal Funding
SERIES_FCompany Stage
HealthcareIndustries
1,001-5,000Employees