Product Marketing Manager

Salary: [Not Specified] Employment Type: Full-time Location Type: Remote (with an option for hybrid near Chicago, IL)

Position Overview

Keeper Security is seeking a dynamic Product Marketing Manager to drive business growth and market its products in line with the company's rapid expansion. This is a 100% remote position, with an opportunity to work a hybrid schedule for candidates living near our global headquarters in Chicago. Keeper's cybersecurity software is trusted by millions of people and thousands of organizations globally, available in 21 languages and sold in over 150 countries. Join one of the fastest-growing cybersecurity companies and play a key role in shaping the product's go-to-market strategy, creating compelling messaging and positioning, launching new features, and enabling the revenue team.

About Keeper Security

Keeper Security is transforming cybersecurity for people and organizations worldwide. Our affordable and easy-to-use solutions are built on a foundation of zero-trust and zero-knowledge security, protecting every user on every device. Keeper's award-winning, zero-trust, privileged access management platform deploys in minutes and seamlessly integrates with any tech stack and identity application, providing visibility, security, control, reporting, and compliance across an entire enterprise. Trusted by millions of individuals and thousands of organizations, Keeper is an innovator in best-in-class password management, secrets management, privileged access, secure remote access, and encrypted messaging.

Learn more at KeeperSecurity.com.

About the Role

The Product Marketing Manager will be instrumental in positioning Keeper Security’s products within the competitive cybersecurity landscape. If you are passionate about technology, excel at crafting compelling stories, and thrive in a fast-paced environment, we encourage you to apply!

Responsibilities

• Product Launches: Lead and execute cross-functional product and feature launches, collaborating with product, sales, demand generation, and customer success teams.
• Messaging & Positioning: Define use cases, product messaging, positioning, value propositions, and customer profiles that resonate with target audiences, including Commercial, Public Sector (FED/SLED), and MSPs.
• Market Expertise: Become a subject matter expert in privileged access management and password management, with an in-depth understanding of the market, products, overall value proposition, features, functionality, and relevant verticals and use cases.
• Content Creation: Partner with product management and demand generation teams to craft content for new products and features that drive product awareness and lead generation.
• SEO Optimization: Work closely with the SEO team to produce SEO-optimized blogs, web pages, and videos focusing on product features, use cases, and more.
• Channel Marketing: Collaborate with channel partners and MSPs to develop co-marketing initiatives and campaigns.
• Customer Advocacy: Act as the voice of the customer, working with customer success to gather feedback, develop case studies, testimonials, and user stories, and inform product development and marketing strategies.
• Market Research: Conduct market research and competitor analysis to influence product marketing strategies, identifying opportunities for differentiation and growth.
• Sales Enablement: Create sales enablement materials, product presentations, and other collateral to empower the sales team in positioning Keeper’s solutions effectively. Provide ongoing training on competitive positioning and product differentiation.

Requirements

• Experience: 5+ years of B2B cybersecurity SaaS-focused experience in a product or solutions marketing role.
• Messaging Skills: Proven experience with differentiated product messaging, positioning, and market leadership supporting go-to-market, external, and internal communications.
• AI Proficiency: Comfortable using AI tools to boost productivity and creativity, with strong judgment in validating output, refining messaging, and ensuring quality across all deliverables.
• Launch Experience: Demonstrated success with cross-functional product and feature launches.
• Communication Skills: Exceptional written and verbal communication and presentation skills, coupled with strong messaging capabilities.