VSCO

Senior Product Manager, Advertising

San Francisco, California, United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Biotechnology, Social Media, PhotographyIndustries

Requirements

Candidates should have a strong background in product management and a deep understanding of advertising technology. A proven track record of delivering impact in fast-paced environments is required.

Responsibilities

The Senior Product Manager, Advertising will define and execute the product roadmap for programmatic and direct monetization, partnering with sales, engineering, marketing, operations, and leadership to grow revenue while protecting the creative integrity of the VSCO experience. Responsibilities include building infrastructure for addressability, brand safety, viewability, and measurement, developing user-aligned ad units, ensuring accessibility to buyers via marketplaces, and making the ad experience stand out for users and partners. The role involves driving the growth and evolution of VSCO's advertising product from requirements definition through learning, managing and evolving the advertising products roadmap, conducting competitive analysis and customer research to identify new opportunities, and building collaborative relationships with key partners by communicating the product roadmap.

Skills

Product Management
Advertising
Growth Mindset
Collaboration
Communication

VSCO

Photo and video editing platform

About VSCO

VSCO offers a platform for photo and video editing, providing users with premium presets and quality editing tools. The editing process allows users to enhance their images and videos with various filters and adjustments, making it easy to achieve a professional look. What sets VSCO apart from other editing apps is its strong focus on community and creativity, encouraging users to share their work and connect with others. The goal of VSCO is to nurture creativity, enabling users to express themselves through their visual content.

Oakland, CaliforniaHeadquarters
2011Year Founded
$68.1MTotal Funding
SERIES_BCompany Stage
Consumer Software, EntertainmentIndustries
201-500Employees

Benefits

Stock options
Flexible time off
401K retirement plan
Medical, dental, vision, life & disability insurance
Paid sick leave

Risks

Emerging competitors like Tezza threaten VSCO's market share with innovative features.
Introducing ads may alienate VSCO's core user base valuing an ad-free experience.
Recent layoffs could hinder VSCO's ability to innovate and stay competitive.

Differentiation

VSCO offers a unique ad-free platform for creative self-expression.
The VSCO Hub connects photographers with brands, similar to LinkedIn for creatives.
VSCO's innovative editing tools include infrared filters and object removal features.

Upsides

Growing demand for user-friendly editing tools boosts VSCO's market potential.
VSCO Hub aligns with the trend of creator marketplaces connecting brands and creators.
New editing features enhance user experience, attracting more subscribers.

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