CaptivateIQ

Principal Product Marketing Manager

North America

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Sales Performance Management, Software / SaaS, Marketing & AdvertisingIndustries

Position Overview

  • Location Type: Not specified
  • Job Type: Full-time
  • Salary: Not specified

CaptivateIQ is the leading Sales Performance Management solution, recognized by Forrester and G2, and trusted by customers including Affirm, Gong, and Figma. With solutions for Sales Planning and Incentives, we help revenue teams automate processes, hit revenue targets, and adapt with business change, ultimately driving efficient growth. It's time to rethink ROI - your return on incentives - with CaptivateIQ.

With backing from Sequoia, Accel, ICONIQ, Sapphire Ventures, and other leading investors, CaptivateIQ is on a mission to enable every company to improve their return on incentives and sales planning.

Come and see why Glassdoor and Comparably have recognized CaptivateIQ as a best place to work!

About The Role: As a Principal Product Marketing Manager, you’ll play a critical role in shaping and executing the go-to-market strategy for new products and our commercial segment. This high-impact position combines strategic ownership with cross-functional collaboration. You’ll lead positioning, messaging, and enablement for both new products and our commercial segment to help us differentiate and win in a dynamic market.

You’ll report to the Senior Director of Product & Corporate Marketing and work closely with teams across Product, Sales, Customer Success, and RevOps. Your work will directly influence company growth and market perception, ensuring our solutions resonate with the right audiences and deliver clear value.

Responsibilities

  • Product Launches & GTM Strategy: Own product marketing for new solutions—partnering early with Product, Marketing, and Sales to craft compelling messaging, positioning, and launch strategies that accelerate growth.
  • Sales Enablement & Commercial Strategy: Lead product marketing for the commercial segment, equipping sales with the right collateral, insights, and training to drive revenue.
  • Competitive Intelligence: Monitor the competitive landscape, including product moves, pricing, and messaging. Translate findings into strategic insights for Sales and Product.
  • Messaging & Positioning: Create differentiated messaging that resonates with target buyers and supports our broader go-to-market and expansion strategies.
  • Customer & Market Research: Conduct and synthesize primary research to gather customer insights, identify pain points, and inform product and marketing direction.
  • Content & Collateral Development: Build high-impact sales assets—such as decks, one-pagers, battlecards, and playbooks—that support pipeline generation and deal velocity.
  • Cross-Functional Collaboration: Work across teams to align on GTM priorities and ensure consistent execution from product ideation through launch and beyond.
  • Evangelism: Serve as an evangelist of our voice of customer for our internal teams and a CaptivateIQ and industry expert to our prospect and customer base.

Requirements

  • 5+ years in B2B SaaS product marketing and 8–10 years of overall professional experience
  • Experience launching new products and driving GTM strategy
  • Experience working closely with Product Management, Marketing and Sales
  • Deep understanding of competitive intelligence and how to use it to differentiate and win deals
  • Exceptional storytelling and communication skills—you can distill complex concepts into compelling, digestible messaging
  • Track record of partnering with Sales and Marketing teams to drive pipeline and revenue
  • Data-driven mindset, with the ability to measure and iterate on success
  • Driven, resourceful, and motivated to go the extra mile to help teams succeed.

Benefits (US-ONLY)

  • 100% of medical, dental, and vision covered including 75% for dependents
  • Flexible vacation days and quarterly mental health days so you can recharge
  • Enjoy a one-time expense on your 1-year work anniversary (to use for travel, home furnishings, fancy meal)
  • Annual stipends for professional development and caretaking
  • 401k plan to participate in and save towards the future
  • Newest Apple products

Skills

Product Marketing
Go-to-Market Strategy
Product Positioning
Messaging
Sales Enablement
Competitive Intelligence
Cross-functional Collaboration
Market Analysis

CaptivateIQ

Sales commission automation and tracking platform

About CaptivateIQ

CaptivateIQ provides a sales commission solution that automates and simplifies the commission calculation process for sales teams. The platform integrates various data sources, allowing for real-time commission calculations and reducing the need for manual data entry. Its interface is designed to be user-friendly, resembling tools like Excel or Google Sheets, which makes it accessible to users without coding skills. What sets CaptivateIQ apart from its competitors is its ability to offer customizable reports and commission plans, ensuring that all team members are aligned and motivated. The goal of CaptivateIQ is to help sales-driven organizations optimize their incentive structures and enhance operational efficiency.

San Francisco, CaliforniaHeadquarters
2017Year Founded
$154.7MTotal Funding
SERIES_CCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees

Benefits

Health Insurance
Paid Vacation
401(k) Company Match
Flexible Work Hours
Home Office Stipend
Professional Development Budget

Risks

Emerging fintech startups pose a competitive threat to CaptivateIQ's market share.
Continuous innovation in AI and machine learning may strain CaptivateIQ's resources.
Integration challenges with new features like SmartGrid could disrupt existing client systems.

Differentiation

CaptivateIQ offers a no-code platform for commission management, accessible to non-technical users.
The company provides real-time commission calculations, enhancing speed and accuracy for enterprises.
CaptivateIQ's customizable reports and plans align with personalized employee incentive structures.

Upsides

The rise of no-code platforms supports CaptivateIQ's user-friendly commission management approach.
CaptivateIQ's cloud-based platform benefits from the trend towards remote work solutions.
The subscription-based model offers predictable revenue streams, aligning with industry trends.

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