CaptivateIQ

Principal Product Marketing Manager

North America

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Sales Performance Management, Software / SaaS, Marketing & AdvertisingIndustries

Requirements

Candidates should possess 5+ years of B2B SaaS product marketing experience and 8–10 years of overall professional experience, along with experience launching new products and driving go-to-market strategy. They should have experience working closely with Product Management, Marketing, and Sales, and a deep understanding of competitive intelligence, exceptional storytelling and communication skills, and a data-driven mindset.

Responsibilities

As a Principal Product Marketing Manager, the candidate will own product marketing for new solutions, partnering with Product, Marketing, and Sales to craft compelling messaging and launch strategies, lead product marketing for the commercial segment equipping sales with the right collateral and training, monitor the competitive landscape and translate findings into strategic insights, create differentiated messaging, conduct customer and market research, build high-impact sales assets, collaborate across teams to align on GTM priorities, serve as an evangelist for the voice of customer, and drive pipeline and revenue growth.

Skills

Product Marketing
Go-to-Market Strategy
Product Positioning
Messaging
Sales Enablement
Competitive Intelligence
Cross-functional Collaboration
Market Analysis

CaptivateIQ

Sales commission automation and tracking platform

About CaptivateIQ

CaptivateIQ provides a sales commission solution that automates and simplifies the commission calculation process for sales teams. The platform integrates various data sources, allowing for real-time commission calculations and reducing the need for manual data entry. Its interface is designed to be user-friendly, resembling tools like Excel or Google Sheets, which makes it accessible to users without coding skills. What sets CaptivateIQ apart from its competitors is its ability to offer customizable reports and commission plans, ensuring that all team members are aligned and motivated. The goal of CaptivateIQ is to help sales-driven organizations optimize their incentive structures and enhance operational efficiency.

Key Metrics

San Francisco, CaliforniaHeadquarters
2017Year Founded
$154.7MTotal Funding
SERIES_CCompany Stage
Fintech, Financial ServicesIndustries
201-500Employees

Benefits

Health Insurance
Paid Vacation
401(k) Company Match
Flexible Work Hours
Home Office Stipend
Professional Development Budget

Risks

Emerging fintech startups pose a competitive threat to CaptivateIQ's market share.
Continuous innovation in AI and machine learning may strain CaptivateIQ's resources.
Integration challenges with new features like SmartGrid could disrupt existing client systems.

Differentiation

CaptivateIQ offers a no-code platform for commission management, accessible to non-technical users.
The company provides real-time commission calculations, enhancing speed and accuracy for enterprises.
CaptivateIQ's customizable reports and plans align with personalized employee incentive structures.

Upsides

The rise of no-code platforms supports CaptivateIQ's user-friendly commission management approach.
CaptivateIQ's cloud-based platform benefits from the trend towards remote work solutions.
The subscription-based model offers predictable revenue streams, aligning with industry trends.

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