Principal Product Manager - SaaS B2B + SMBs
Constant Contact- Full Time
- Expert & Leadership (9+ years)
Candidates should possess 5+ years of B2B SaaS product marketing experience and 8–10 years of overall professional experience, along with experience launching new products and driving go-to-market strategy. They should have experience working closely with Product Management, Marketing, and Sales, and a deep understanding of competitive intelligence, exceptional storytelling and communication skills, and a data-driven mindset.
As a Principal Product Marketing Manager, the candidate will own product marketing for new solutions, partnering with Product, Marketing, and Sales to craft compelling messaging and launch strategies, lead product marketing for the commercial segment equipping sales with the right collateral and training, monitor the competitive landscape and translate findings into strategic insights, create differentiated messaging, conduct customer and market research, build high-impact sales assets, collaborate across teams to align on GTM priorities, serve as an evangelist for the voice of customer, and drive pipeline and revenue growth.
Sales commission automation and tracking platform
CaptivateIQ provides a sales commission solution that automates and simplifies the commission calculation process for sales teams. The platform integrates various data sources, allowing for real-time commission calculations and reducing the need for manual data entry. Its interface is designed to be user-friendly, resembling tools like Excel or Google Sheets, which makes it accessible to users without coding skills. What sets CaptivateIQ apart from its competitors is its ability to offer customizable reports and commission plans, ensuring that all team members are aligned and motivated. The goal of CaptivateIQ is to help sales-driven organizations optimize their incentive structures and enhance operational efficiency.