Senior Director, Product Marketing

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, CybersecurityIndustries

Requirements

Candidates should have 12+ years of experience in product marketing, with at least 5 years in a leadership role, preferably within B2B SaaS technology or cybersecurity. A proven track record of leading complex go-to-market strategies and product launches is required, along with a deep understanding of product marketing best practices, including positioning, messaging, competitive analysis, and sales enablement. Exceptional written and verbal communication skills are essential, as is demonstrated experience building and managing high-performing teams.

Responsibilities

The Senior Director of Product Marketing will lead the product marketing function, defining and articulating the company's value proposition to drive successful product launches and support demand generation campaigns. This role involves developing and executing go-to-market strategies, creating enablement content for sales and customer success teams, and collaborating with brand and demand generation teams on content strategy. Responsibilities also include conducting market and competitive intelligence, serving as a liaison between product management and go-to-market teams, developing pricing and packaging strategies, leading and mentoring a product marketing team, and establishing KPIs to measure initiative performance.

Skills

Product Marketing

Go-to-Market Strategy

Messaging

Positioning

Sales Enablement

Customer Success Enablement

Content Strategy

Demand Generation

Social Engineering Defense

Dopple

Subscription service for custom children's clothing

About Dopple

Dopple is a subscription service that curates custom wardrobes for children, focusing on providing unique and stylish clothing options. The service operates by delivering regular shipments of clothing tailored to the individual tastes and needs of each child, based on information provided by parents and data collected from their interactions with the service. This personalized approach makes shopping exciting, as each delivery offers a surprise element. Dopple partners with a variety of brands, including both well-known names and emerging designers, to ensure a diverse selection of high-quality clothing. Unlike many competitors, Dopple emphasizes a community experience through their "dopplegang," fostering customer engagement and loyalty. The company's goal is to enhance the shopping experience for parents while providing children with fashionable clothing, with plans to expand internationally in the future.

Raleigh, North CarolinaHeadquarters

2018Year Founded

$9.5MTotal Funding

SEEDCompany Stage

Consumer GoodsIndustries

11-50Employees

Benefits

Competitive salary and equity grants

Medical, dental & vision insurance

Paid time off & work from home flexibility (during and after COVID-19)

Free Dopple subscription and significant employee discounts

Learning and development programs, including education reimbursement

Risks

Increased competition from new subscription services may dilute Dopple's customer base.

Rising costs of premium brands could lead to higher subscription fees.

International expansion may face regulatory challenges and increased operational costs.

Differentiation

Dopple offers personalized children's clothing through a unique subscription model.

The company partners with over 200 brands, including Stella McCartney Kids and Versace.

Dopple uses machine learning to tailor clothing selections to individual tastes.

Upsides

Growing demand for sustainable children's clothing boosts Dopple's market potential.

AI-driven personalization enhances customer experience and engagement for Dopple.

U.S. children's clothing market growth supports Dopple's expansion plans.

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