Senior Segment Marketing Manager

About Granicus

Serving the People Who Serve the People

Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and its constituents together. We are on a mission to support our customers with meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive.

Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as one of the best companies to work for on BuiltIn.

Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers power an unmatched Subscriber Network that use our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.

The Role

Employment Type: Full Time

The Senior Segment Marketing Manager will lead the strategy, execution, and optimization of integrated marketing campaigns for Granicus’ Government Experience Cloud, targeting key North American local government segments. You will be responsible for turning strategy into action, delivering the right message to the right stakeholders, and driving pipeline and bookings targets through close collaboration with sales, product marketing, content, digital, operations, and design teams.

You will own the success of our demand-generation efforts including planning and executing live events, webinars, digital marketing, paid media programs, association sponsorships, and Account-Based Marketing (ABM) campaigns.

A successful candidate will have deep expertise in business-to-government marketing, strong leadership and collaboration skills, and the ability to analyze and implement data-driven insights into campaign strategies that drive revenue growth.

Responsibilities

• Own the creation, execution, and optimization of multi-channel marketing strategies for local government markets, aligning with business goals and budget requirements.
• Develop and lead targeted programs and campaigns across various channels, including events, webinars, email nurtures, digital, and paid media partnership to meet marketing-originated pipeline and bookings targets.
• Collaborate with sales and marketing leadership (VP and director level) as well as cross-functional teams (sales, business development, customer success) to ensure alignment and maximize campaign impact.
• Serve as the primary point of contact for paid media partners and channel partners, managing relationships and negotiating terms to maximize third-party marketing ROI.
• Continuously monitor market trends and customer needs to refine and optimize campaign strategies.
• Oversee ABM strategies and program-based campaign planning to target high-value accounts within local government sectors.
• Regularly report program performance metrics to executive, sales, and marketing team leadership, focusing on marketing contribution and return on marketing investment.

Qualifications

• 8+ years of marketing experience, with at least 5 years focused on B2G marketing, preferably to State or Local governments.
• Proven track record in leading successful end-to-end campaigns that drive pipeline growth and revenue.
• Advanced proficiency in marketing tools (Salesforce, Marketo, Google Analytics) for reporting and data-driven decision-making.
• Strong project management skills.