[Remote] Senior Segment Marketing Manager at Granicus

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Govtech, Government Technology, SoftwareIndustries

Requirements

Candidates should possess over 8 years of marketing experience, with a minimum of 5 years specifically in B2G marketing, ideally targeting State or Local governments. A proven track record of leading successful end-to-end campaigns that drive pipeline growth and revenue is essential. Advanced proficiency in marketing tools such as Salesforce, Marketo, and Google Analytics for reporting and data-driven decision-making is required, along with strong project management skills.

Responsibilities

The Senior Segment Marketing Manager will lead the strategy, execution, and optimization of integrated marketing campaigns for Granicus’ Government Experience Cloud, targeting key North American local government segments. Responsibilities include developing and executing multi-channel marketing strategies, leading targeted programs and campaigns across various channels like events, webinars, email nurtures, digital, and paid media partnerships to meet pipeline and bookings targets. The role involves collaborating with sales and marketing leadership, serving as the primary point of contact for paid media partners, continuously monitoring market trends, overseeing ABM strategies, and regularly reporting program performance metrics to leadership.

Skills

Segment Marketing

Marketing Campaigns

Demand Generation

Sales Collaboration

Product Marketing

Content Marketing

Digital Marketing

Operations

Design

Granicus

Digital solutions for government agencies

About Granicus

Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.

Core, West VirginiaHeadquarters

1999Year Founded

$10MTotal Funding

EARLY_VCCompany Stage

Government & Public SectorIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

401(k) Company Match

Paid Parental Leave

Group legal coverage

Risks

Integration challenges with Simpleview and SmartGov may delay product enhancements.

Focus on destination marketing could divert attention from core GovTech services.

Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.

Differentiation

Granicus specializes in digital solutions for government agencies, enhancing public engagement.

The company offers subscription-based services, ensuring a steady revenue stream.

Granicus provides tools for managing public meetings and live video streaming.

Upsides

Increased demand for digital public engagement tools boosts Granicus' market potential.

Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.

Growing government funding for digital transformation projects offers new revenue streams.

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