[Remote] Senior Segment Marketing Manager at Granicus

United States

Granicus Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Govtech, Government Technology, SoftwareIndustries

Skills

Key technologies and capabilities for this role

Segment MarketingMarketing CampaignsDemand GenerationSales CollaborationProduct MarketingContent MarketingDigital MarketingOperationsDesign

Questions & Answers

Common questions about this position

What is the employment type for this Senior Segment Marketing Manager role?

The position is full-time employment.

What are the key responsibilities of the Senior Segment Marketing Manager?

The role involves owning multi-channel marketing strategies for local government markets, developing targeted campaigns across events, webinars, email, digital, and paid media, collaborating with sales and cross-functional teams, and serving as the point of contact for paid media partners.

What skills and expertise are needed for this position?

A successful candidate needs deep expertise in business-to-government marketing, strong leadership and collaboration skills, and the ability to analyze and implement data-driven insights into campaign strategies.

What is the company culture like at Granicus?

Granicus is driven by excitement in building technology that transforms the Govtech industry, supports equitable and inclusive implementations, and has been recognized as one of the best companies to work for on BuiltIn.

What makes a strong candidate for this Senior Segment Marketing Manager role?

Strong candidates will demonstrate deep expertise in business-to-government marketing, proven leadership and collaboration skills, and experience turning data-driven insights into revenue-generating campaign strategies.

Granicus

Digital solutions for government agencies

About Granicus

Granicus provides digital solutions specifically designed for government agencies and public sector organizations. Their software products help improve the efficiency and transparency of government operations. Granicus offers a variety of tools, including platforms for managing public meetings, live streaming legislative sessions, and facilitating citizen engagement and feedback. These solutions enable government entities to communicate better with citizens and deliver services online more effectively. Unlike many competitors, Granicus focuses exclusively on the GovTech market, catering to a wide range of clients from federal to local government levels. The company's goal is to enhance public engagement and streamline government processes through technology, generating revenue primarily through subscription-based services and professional support.

Core, West VirginiaHeadquarters
1999Year Founded
$10MTotal Funding
EARLY_VCCompany Stage
Government & Public SectorIndustries
1,001-5,000Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Unlimited Paid Time Off
401(k) Company Match
Paid Parental Leave
Group legal coverage

Risks

Integration challenges with Simpleview and SmartGov may delay product enhancements.
Focus on destination marketing could divert attention from core GovTech services.
Intensifying competition in the GovTech market pressures Granicus to innovate rapidly.

Differentiation

Granicus specializes in digital solutions for government agencies, enhancing public engagement.
The company offers subscription-based services, ensuring a steady revenue stream.
Granicus provides tools for managing public meetings and live video streaming.

Upsides

Increased demand for digital public engagement tools boosts Granicus' market potential.
Acquisitions of Simpleview and SmartGov expand Granicus' market share and service offerings.
Growing government funding for digital transformation projects offers new revenue streams.

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