Senior / Lead Product Marketing Manager, New Products
ZipSalary not specified
Full Time
Senior (5 to 8 years), Expert & Leadership (9+ years)
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Marketing Technology, AIIndustries
Requirements
- 8+ years of experience in marketing, with a strong emphasis on product marketing
- Demonstrated experience developing GTM strategies for B2B SaaS
- Experience building, executing, and scaling cross-functional marketing programs
- Excellent leadership and team management abilities
- Scrappy – ability to think outside the box and bring innovative ideas that break the mold of traditional marketing
- Self-motivated and driven – ability to work independently and remotely
- A strong desire to be part of a bigger picture – building a company and a future
- Excellent communication skills – for working hand-in-hand with the CEO and leading the future team
- Customer-obsessed and thrives in a fast-paced environment
Responsibilities
- Develop GTM strategy, including product positioning, messaging, and distribution
- Act as the voice of the customer; generate customer and market research to inform our product roadmap
- Conceptualize, develop, and implement innovative marketing campaigns in collaboration with the CEO
- Manage SEO, content generation, advertising, social media, and growth hacking initiatives (among other channels)
- Foster strong relationships with external partners and oversee their work
- As we grow, build and manage our product marketing team
- In collaboration with the CEO, identify KPIs for yourself and the marketing team
Skills
GTM Strategy
Product Positioning
Messaging
Market Research
Customer Research
SEO
Content Marketing
Product Launches
Marketing Campaigns
Syrup
AI platform for personalized customer communication
About Syrup
Syrup.io enhances customer communication for SaaS companies by using AI technology to automate and personalize interactions. The platform employs predictive analytics to identify user behaviors, such as activity levels and risks of customer churn, allowing businesses to engage with customers at optimal times. Syrup.io offers pre-built communication workflows, called "drips," that automate personalized messaging, along with features like "Bespoke Recipes" and "Predictive Audiences" for targeted campaigns based on user data. The company operates on a subscription model, providing a free trial for early adopters to attract users and gather feedback. Syrup.io's goal is to improve customer relationship management by enabling SaaS companies to create tailored campaigns and gain insights into user journeys, ultimately increasing customer retention and revenue.
Cleveland, OhioHeadquarters
2022Year Founded
$3.2MTotal Funding
SEEDCompany Stage
Enterprise Software, AI & Machine LearningIndustries
1-10Employees
Benefits
Remote Work Options
Unlimited Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Risks
Competition from established CRM platforms like Salesforce and HubSpot.
Data privacy concerns could lead to regulatory scrutiny.
Dependence on venture capital funding poses financial risks.
Differentiation
Syrup uses AI to automate and personalize SaaS customer interactions.
Predictive analytics identifies key user behaviors for optimal engagement timing.
Pre-built communication workflows automate personalized messaging for SaaS companies.
Upsides
Growing demand for AI-driven personalization boosts Syrup's market potential.
Subscription-based model aligns with industry trends for recurring revenue.
Early adoption strategy helps gather feedback and improve product development.
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