Principal Product Marketing Manager at Syrup

United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Marketing Technology, AIIndustries

Requirements

8+ years of experience in marketing, with a strong emphasis on product marketing
Demonstrated experience developing GTM strategies for B2B SaaS
Experience building, executing, and scaling cross-functional marketing programs
Excellent leadership and team management abilities
Scrappy – ability to think outside the box and bring innovative ideas that break the mold of traditional marketing
Self-motivated and driven – ability to work independently and remotely
A strong desire to be part of a bigger picture – building a company and a future
Excellent communication skills – for working hand-in-hand with the CEO and leading the future team
Customer-obsessed and thrives in a fast-paced environment

Responsibilities

Develop GTM strategy, including product positioning, messaging, and distribution
Act as the voice of the customer; generate customer and market research to inform our product roadmap
Conceptualize, develop, and implement innovative marketing campaigns in collaboration with the CEO
Manage SEO, content generation, advertising, social media, and growth hacking initiatives (among other channels)
Foster strong relationships with external partners and oversee their work
As we grow, build and manage our product marketing team
In collaboration with the CEO, identify KPIs for yourself and the marketing team

Skills

Key technologies and capabilities for this role

GTM StrategyProduct PositioningMessagingMarket ResearchCustomer ResearchSEOContent MarketingProduct LaunchesMarketing Campaigns

Questions & Answers

Common questions about this position

Is this position remote?

Yes, this is a fully remote position.

What is the salary for this Principal Product Marketing Manager role?

This information is not specified in the job description.

What experience and skills are required for this role?

Candidates need 8+ years of marketing experience with a strong emphasis on product marketing, demonstrated experience developing GTM strategies for B2B SaaS, experience building and scaling cross-functional marketing programs, excellent leadership and team management abilities, scrappy innovative thinking, self-motivation for remote work, and excellent communication skills.

What is the company culture like at Syrup?

Syrup is a fast-paced early-stage startup with a small team of eight, valuing scrappy, innovative thinkers who are self-motivated, customer-obsessed, and driven to build the future, offering high upside potential in a collaborative environment reporting directly to the CEO.

What makes a strong candidate for this position?

The ideal candidate is customer-obsessed, has 8+ years in product marketing with B2B SaaS GTM experience, excels in leadership and innovation, and thrives independently in a remote, fast-paced startup environment.

Syrup

AI platform for personalized customer communication

About Syrup

Syrup.io enhances customer communication for SaaS companies by using AI technology to automate and personalize interactions. The platform employs predictive analytics to identify user behaviors, such as activity levels and risks of customer churn, allowing businesses to engage with customers at optimal times. Syrup.io offers pre-built communication workflows, called "drips," that automate personalized messaging, along with features like "Bespoke Recipes" and "Predictive Audiences" for targeted campaigns based on user data. The company operates on a subscription model, providing a free trial for early adopters to attract users and gather feedback. Syrup.io's goal is to improve customer relationship management by enabling SaaS companies to create tailored campaigns and gain insights into user journeys, ultimately increasing customer retention and revenue.

Cleveland, OhioHeadquarters

2022Year Founded

$3.2MTotal Funding

SEEDCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1-10Employees

Principal Product Marketing Manager at Syrup

Requirements

Responsibilities

Skills

Questions & Answers

Syrup

About Syrup

Benefits

Remote Work Options

Unlimited Paid Time Off

Health Insurance

Dental Insurance

Vision Insurance

Parental Leave

Risks

Competition from established CRM platforms like Salesforce and HubSpot.

Data privacy concerns could lead to regulatory scrutiny.

Dependence on venture capital funding poses financial risks.

Differentiation

Syrup uses AI to automate and personalize SaaS customer interactions.

Predictive analytics identifies key user behaviors for optimal engagement timing.

Pre-built communication workflows automate personalized messaging for SaaS companies.

Upsides

Growing demand for AI-driven personalization boosts Syrup's market potential.

Subscription-based model aligns with industry trends for recurring revenue.

Early adoption strategy helps gather feedback and improve product development.

Related Jobs

Senior / Lead Product Marketing Manager, New Products

Director of Product Marketing

Head of Product Marketing & Content

Lead Product Marketing Manager

Senior Director, GTM Strategy

B2B Product Marketing & Demand Gen Lead

Product Marketing Lead

VP Product Marketing & Marketing Strategy

VP of Marketing

Senior Product Marketing Manager | HR products

Group Product Marketing Lead

Chief Product Evangelist

Head of Marketing

Principal, B2B Product Marketing

Land your dream remote job 3x faster with AI