Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries
Requirements
- 6+ years of experience
- Fluency across multiple audiences and business models
- Experience with both B2B and direct-to-consumer markets
- Experience with crypto products
- Experience with market and competitive analysis
Responsibilities
- Develop clear, differentiated, and value-driven messaging across Figure’s product portfolio
- Create tailored messaging frameworks for diverse audiences
- Ensure consistency and alignment of messaging across all channels and materials
- Define and execute comprehensive go-to-market plans for new product launches and feature releases
- Lead cross-functional launch execution
- Collaborate with Product to manage a transparent release calendar
- Drive awareness and positioning of Figure’s crypto products
- Develop educational and thought leadership content
- Create compelling partner and sales enablement materials
- Collaborate with partners to author success stories
- Conduct ongoing market and competitive analysis
- Work with GTM, Product, and Data teams to collect insights
Skills
Figure
Blockchain-based home equity lending solutions
About Figure
Figure is a financial technology company that uses blockchain technology to improve financial transactions, specifically in the home equity lending market. It offers products like Home Equity Lines of Credit (HELOCs) and mortgage refinancing, allowing homeowners to access their home equity quickly and efficiently. The application process is fully online, enabling homeowners to receive funds in as little as five days, which is much faster than traditional banks that can take weeks or months. Figure ensures secure and cost-effective transactions through blockchain, and it generates revenue from origination fees and interest on loans, with competitive rates starting at 3.49% APR. Targeting homeowners across various U.S. states, Figure aims to meet the demand for quick access to home equity for purposes like home improvements or debt consolidation.
San Francisco, CaliforniaHeadquarters
2018Year Founded
$406.6MTotal Funding
SERIES_DCompany Stage
Fintech, Crypto & Web3Industries
201-500Employees
Benefits
Health & wellness - Figure pays 100% of premium costs for employees and dependents for medical, dental, and vision insurance (with the exception of costs associated with the buy-up medical plan.)
Continuing education - Figure will reimburse eligible employees for approved continuing education that either offers growth in an area related to his or her current position or that may lead to promotional opportunities.
Flexible time off - We offer 10 company-wide holidays plus one personal holiday, generous Flexible Time Away (FTA), Paid Time Off (PTO), and Paid Parental Leave.
Bonus & stock options - Figure’s Bonus Plan recognizes and rewards eligible employees’ efforts and contributions. Eligible employees are also granted an option to purchase a set number of shares of Figure’s common stock.
Risks
Recent layoffs may indicate financial instability or restructuring challenges.
New piggyback loan product could increase financial risk amid housing affordability issues.
Volatile crypto market could impact Figure's blockchain initiatives.
Differentiation
Figure uses blockchain to offer fast, secure home equity access in five days.
The company provides a fully online application process, unlike traditional banks.
Figure's competitive interest rates start as low as 3.49% APR.
Upsides
Increased blockchain adoption boosts Figure's secure transaction offerings.
Figure Connect taps into the demand for liquid private capital markets.
Michael Tannenbaum's appointment as CEO suggests potential for growth.
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