Roofr

Principal Product Manager

Canada

Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Construction Tech, CRM SoftwareIndustries

Requirements

Candidates should have 5+ years of experience as a software product manager, preferably in a high-velocity, B2B SaaS environment. A demonstrated ability to break down large problems into smaller, testable hypotheses, strong intuition for product design and user experience, and significant customer research, user testing, and product analytics expertise are required. Bonus points for experience building zero-to-one products, working on product integrations, managing strategic partnerships, or experience in vertical SaaS field service industries or digital marketing.

Responsibilities

The Principal Product Manager will lead the development and go-to-market strategy for a new product category focused on inbound digital marketing and outbound demand generation for customers. This role involves working closely with a strategic partner on a self-driving digital marketing AI solution and with a dedicated product development team to build complementary offerings. Responsibilities also include building relationships with pilot customers to understand their businesses and identify key problems, and partnering with customer-facing leaders to operationalize sales, onboarding, and support for the new product category.

Skills

Product Management
Go-to-Market Strategy
Product Development
Customer Feedback
CRM
Digital Marketing
Demand Generation
AI Solutions
Product Enhancement
New Product Development
Relationship Building

Roofr

Sales platform for roofing contractors

About Roofr

Roofr provides a sales platform designed specifically for roofing contractors, helping them improve their sales processes and streamline operations. The platform offers several key products, including roof measurement reports that deliver accurate data within 24 hours, estimation tools that allow users to create quotes quickly, and professional proposal generation that enables roofers to share visually appealing proposals with clients easily. Roofr also includes a roofing calculator for lead generation and offers a variety of resources such as blogs and tutorials to support its users. Unlike competitors, Roofr focuses exclusively on the roofing industry, providing tailored solutions that save time and enhance professionalism. The company's goal is to simplify the sales process for roofers, making it faster and more efficient.

San Francisco, CaliforniaHeadquarters
2015Year Founded
$42.6MTotal Funding
SERIES_ACompany Stage
Industrial & Manufacturing, Enterprise SoftwareIndustries
51-200Employees

Benefits

Medical, dental & vision insurance
Remote first with support for autonomous work
1 Friday off per month
Company wide paid shutdown between Christmas and New Years
Flexible and unlimited time off
12 annual holidays
Learning & development opportunities
Monthly co-working space reimbursement
Home office setup & reimbursement
2 retreats per year and great team building activities

Risks

Increased competition from platforms like HOVER and EagleView offering similar services.
Over-reliance on satellite imagery may lead to inaccuracies in cloudy regions.
Rapid expansion may challenge service quality and customer support.

Differentiation

Roofr uses satellite imagery for instant roofing estimates, enhancing speed and accuracy.
Roofr's platform offers professional proposals with client signature capture, streamlining approvals.
Roofr provides a comprehensive sales platform tailored specifically for roofing contractors.

Upsides

Roofr raised $23.5M in Series A+ funding, boosting growth and development.
Partnership with CertainTeed enhances Roofr's market reach and contractor support.
Integration with CompanyCam improves project management and digital sales solutions.

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