Later

Account Coordinator, Performance Marketing

Remote

Not SpecifiedCompensation
Entry Level & New Grad, Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, Social Media, Influencer Marketing, Affiliate Marketing, SoftwareIndustries

Requirements

Candidates should possess a Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent experience, along with 1-2 years of experience in campaign execution. Familiarity with the creator economy and social media platforms is preferred.

Responsibilities

The Account Coordinator will support the end-to-end execution of influencer and affiliate campaigns, including influencer sourcing, vetting, and relationship management. Responsibilities include coordinating campaign logistics, ensuring content compliance, monitoring performance, and contributing to campaign reports. The role involves acting as a point of contact for influencers, reviewing content, tracking KPIs, and collaborating with internal teams to ensure seamless campaign delivery.

Skills

Influencer Marketing
Affiliate Marketing
Campaign Execution
Influencer Sourcing
Relationship Management
Campaign Logistics
Performance Tracking
Social Media Marketing
Creator Economy

Later

Social media management and influencer marketing tools

About Later

Later provides tools for social media marketing, focusing on helping marketers, brands, and influencers create engaging content and measure their results. Its main products include Later Influence, which automates influencer marketing campaigns and connects brands with influencers; Later Social Media Management, a tool for planning, scheduling, and analyzing social media posts; and Later Link in Bio, which allows users to drive traffic to multiple destinations from a single link in their bio. Unlike many competitors, Later emphasizes a subscription model that offers various service tiers, ensuring continuous updates and support for users. The company's goal is to establish the first "Social Revenue" platform, enabling clients to achieve predictable and measurable returns from their social media activities.

Vancouver, CanadaHeadquarters
2014Year Founded
$3.7MTotal Funding
SEEDCompany Stage
Consumer Software, Consumer GoodsIndustries
1,001-5,000Employees

Benefits

Hybrid work environment
Education & conference budget
Wellness spending account
Flexible hours & work schedule
Technology bonus
Annual company retreat
Vacation & wellness days
Parental leave top-up
Learning & development workshops
Stock options

Risks

Linktree's growth may overshadow Later's Link in Bio tool.
Integration of Mavely could distract from core offerings.
Instagram's video shift may require adaptation of Later's tools.

Differentiation

Later combines influencer marketing and social media management in a unified platform.
The company offers AI-powered social listening tools for actionable insights.
Later's acquisition of Mavely enhances its social commerce capabilities.

Upsides

AI-enhanced search optimizes influencer discovery and ROI for brands.
Social commerce trends offer new monetization opportunities for creators.
Later's partnerships with major social platforms expand its market reach.

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