Partnerships Manager at CASETiFY

Kowloon, Hong Kong

CASETiFY Logo
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
YesVisa
Lifestyle, Tech Accessories, Consumer GoodsIndustries

Requirements

  • Bachelor's Degree or above in Business, Marketing, or equivalent discipline
  • 7+ years of relevant experience in marketing, e-commerce, or consumer product licensing
  • Experience in go-to-market plan execution (preferred)
  • Experience working with large corporate brands on partnership campaigns
  • Able to work under pressure, quickly adapt, and handle multiple tasks simultaneously
  • Strategic thinking and execution: ability to take the big-picture view of marketing objectives and plans but also have the experience and motivation to dig in and do the work
  • Excellent problem-solving skills and interpersonal skills to deal with both internal parties and external partners
  • Excellent written, verbal, and visual communication skills on both technical and non-technical matters
  • Passionate about technology, fashion, and lifestyle brands and eager to be part of a growing start-up team
  • Entrepreneurial, creative, passionate, detail-oriented, self-starter, team player who thrives in a fast-paced environment

Responsibilities

  • Develop and execute collaboration projects to drive business growth according to the company's direction
  • Plan and deploy marketing and collaboration launch campaigns
  • Manage collaboration launches and external partner relations - from internal communications to coordination on marketing assets, creative feedback, and timeline to ensure a smooth execution for launch
  • Optimize and initiate engaging and sales-driven marketing activations with brand partners, including but not limited to social media, influencer campaigns, and content-driven campaigns, with clear objectives to increase sales, drive website traffic and conversion, and/or collaboration launch engagement
  • Demonstrate creativity and coordinate with the design team to develop collaborative creatives; independently work on seeking approvals from partners on creative and marketing materials
  • Support budget and sales forecast reports
  • Assist in owning KPIs and analytics to report on the success, learnings, and other key insights from campaigns, marketing tests, and channels
  • Perform market research and monitor competition, market activities, events, and trends
  • Support any assigned business development projects
  • Research, connect with, and update trends in global brand opportunities to support the rapid expansion of the Global market

Skills

Partnership Management
Marketing Campaigns
Brand Collaborations
Project Execution
Trend Research
External Relations
Creative Coordination
Timeline Management
Internal Communications

CASETiFY

Stylish and protective tech accessories

About CASETiFY

CASETiFY specializes in stylish and protective tech accessories, including phone cases and AirPods cases, with a focus on customization and unique designs. The company collaborates with artists to create exclusive products, setting it apart from competitors in the consumer electronics accessories market. Sales are made directly to consumers through their e-commerce platform, and they offer a flexible return policy and warranties to enhance customer satisfaction. Additionally, CASETiFY supports mental health initiatives through philanthropic efforts, aiming to combine technology, art, and social responsibility.

Los Angeles, CaliforniaHeadquarters
2011Year Founded
SERIES_ACompany Stage
Consumer Software, Design, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Paid Vacation
Paid Holidays

Risks

Intellectual property disputes may arise from frequent collaborations.
Expansion into travel faces competition from established luggage brands.
Reliance on social media marketing risks exposure to platform algorithm changes.

Differentiation

CASETiFY offers customizable tech accessories with exclusive artist collaborations.
The company has a strong direct-to-consumer model via its e-commerce platform.
CASETiFY's philanthropic efforts enhance its brand image among socially conscious consumers.

Upsides

Growing demand for personalized tech accessories boosts CASETiFY's market potential.
Collaborations with popular franchises increase brand recognition and sales.
Expansion into travel accessories aligns with demand for personalized travel gear.

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