Marketing Specialist

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

IoT, Connected Transportation, Fleet Management, Data & AnalyticsIndustries

Requirements

The ideal candidate is a self-starter with strong written and verbal communication skills, and the ability to quickly understand complex, technical concepts. Strong analytical and project management skills are required, along with the ability to identify needs, develop effective solutions, and manage projects through completion. The ability to manage multiple timelines and contrasting priorities to ensure timely results is also essential.

Responsibilities

The Marketing Specialist will manage campaigns, brand activations, and lead generation efforts, ensuring consistency of messaging across all marketing media. They will act as a liaison between business function leaders and marketing to align business needs with the company's marketing strategy. Responsibilities include participating in the development of processes for lead generation and brand activations, assessing the overall health and strength of the brand, suggesting improvements, and bringing new thinking and innovation to strengthen lead generation, brand recognition, loyalty, and equity. The role involves writing/editing and providing editorial guidance on marketing assets, managing the content calendar, content resource library, newsletter, and associated content performance reporting, and bringing best practices and process improvements to achieve key performance indicators. The Marketing Specialist will also enable the marketing team to self-organize within campaign and content activation workflows.

Skills

Campaign Management

Brand Activation

Lead Generation

Marketing Media

Messaging Consistency

Data Analytics

Machine Learning

IoT

Connected Transportation

Geotab

Telematics and fleet management solutions provider

About Geotab

Geotab provides fleet management solutions that help businesses optimize their vehicle operations through telematics and data analytics. Their products include hardware devices, like GO devices, and software that collects and analyzes vehicle data. This data helps clients with route planning, monitoring driver behavior, improving fuel efficiency, and managing vehicle maintenance. Geotab stands out from competitors by offering a scalable platform suitable for fleets of all sizes and a subscription model that ensures ongoing updates and support. The company's goal is to enhance operational efficiency and safety for a diverse range of clients, including commercial fleets and government agencies.

Oakville, CanadaHeadquarters

2000Year Founded

M_AND_ACompany Stage

Data & Analytics, Automotive & TransportationIndustries

1,001-5,000Employees