Marketing Science, Brand Analyst

Canada

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Not SpecifiedCompensation

Entry Level & New Grad, Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Retail Technology, Digital MarketingIndustries

Requirements

Candidates should have 1-3 years of experience in marketing analytics and possess an appetite for learning, curiosity, and a growth mindset. They should also demonstrate motivation, initiative, and an entrepreneurial spirit.

Responsibilities

The Marketing Science, Brand Analyst will conduct lift and reach measurements, compile campaign performance reports, and generate insights from data. They will support customer measurement programs, provide analytical assistance during customer meetings, and contribute to business cases demonstrating ROI. Additionally, the analyst will assist in managing measurement assets, contribute to internal documentation, and collaborate with the insights and analytics team to improve measurement methodologies. Staying informed about industry standards and seeking professional development opportunities are also key responsibilities.

Skills

Data Analysis

Reporting

Insight Generation

Geo-lift testing

SKU/category lift testing

ID-based lift testing

Analytical tools

Marketing Science

Campaign Performance Analysis

Flipp

Digital shopping marketplace enhancing retail experiences

About Flipp

Flipp operates in the retail technology sector, focusing on transforming traditional weekly circulars into interactive digital experiences for shoppers. Its platform enhances visual merchandising content, making it more engaging and effective in influencing purchasing decisions. By partnering with over 90% of the largest retailers in North America, Flipp connects their digital content to millions of shoppers, facilitating a shift from traditional media to digital channels. The goal of Flipp is to create a more interactive and engaging shopping experience that boosts customer engagement and drives sales, all while maintaining a strong company culture.

Toronto, CanadaHeadquarters

2007Year Founded

$73.9MTotal Funding

LATE_VCCompany Stage

Consumer Software, Consumer GoodsIndustries

201-500Employees

Benefits

Remote Work Options

Professional Development Budget

Risks

Competition from platforms like Reebee may challenge Flipp's service differentiation.

Truelink Capital's acquisition might disrupt Flipp's business model or company culture.

High grocery prices may lead consumers to seek savings beyond Flipp's offerings.

Differentiation

Flipp transforms static circulars into interactive digital experiences for retailers.

Flipp serves over 90% of North America's largest retailers, enhancing their digital content.

Flipp's platform increases customer engagement by making shopping experiences more interactive.

Upsides

Rising grocery prices drive consumer interest in digital savings platforms like Flipp.

Social media trends in coupon sharing can boost Flipp's user engagement and visibility.

Truelink Capital's acquisition provides resources for Flipp's market expansion.

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