Data Scientist, Marketing

About the Role

Employment Type: Full-time

The Wealthfront Data Science team utilizes our rich financial and behavioral data to influence Marketing, Product, and information security decisions. The team draws from backgrounds in Computer Science, Natural Sciences, Statistics, Operations Research, Economics, and Finance.

The Data Scientist in this role will be primarily embedded within Wealthfront’s Marketing team. The Marketing team aims to acquire new clients and increase Wealthfront’s brand awareness through targeted advertising campaigns.

A key focus area for this role is understanding and quantification of our marketing's financial impact: what it costs to acquire customers and how quickly they become profitable (payback period). This means modeling, accurately and explainably, how market, demographic, and economic factors affect the cost and the profitability outcomes. Your work will directly impact the creation of efficient campaigns that hit our financial targets.

This role requires an advanced ability to translate economic problem statements into a mathematical framework, solve the resulting math problem, and communicate results to the team, highlighting insights and possible improvements. An ideal candidate will also act as a mentor to junior team members and demonstrate an ability to explain technical concepts in simple language.

Responsibilities

• Model the dependence of marketing costs on factors including marketing channel, geography, demographics, seasonality, and macroeconomics (e.g., interest rates).
• Using statistical models to forecast revenue generation at different granularities (client-level, cohort-level, geo-level, quarterly, yearly, etc.) and by the above demographic and economic factors.
• Provide accuracy as well as explainability to cost and revenue forecasts; this might require building different models for the same outcome.
• Create well-crafted and reusable libraries for statistical analyses and forecasting.
• Collaborate with the Marketing team to define initiatives and experiments addressing marketing efficiency.
• Articulate rationale, candidate approaches, and milestones for projects.
• Articulate technical information, including assumptions, methodologies, and outcomes to specialists across disciplines.
• Drive effective collaboration via clear presentations and shareable written docs.
• Translate hunches to hypotheses and numbers into recommendations.
• Absorb, articulate, and influence marketing strategy.

Requirements

• Master's or PhD degree in Computer Science, Statistics, Operations Research, or Natural Sciences, with 4-8+ years of prior experience as a Data Scientist.
• Proficiency in Python and SQL.
• A strong foundation in practical Statistics and machine learning.
• Strong mathematical and software engineering skills.
• Fluency in long and short form oral and written communication.
• Ability to sharpen or reframe project requirements through effective collaboration.
• Strong desire and ability to mentor junior Data Scientists by exemplifying math, engineering, and technical communication skills.
• Experience in a Marketing facing role preferred, but not required.

Compensation and Benefits

Estimated annual salary range: $164,000 - $184,000 USD plus equity and a discretionary bonus.

Benefits include: medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!

About Wealthfront

Here at Wealthfront, our mission is to create a financial system that favors people, not institutions. We do this by leveraging technology to build powerful, low-cost, and easy-to-use financial products that help modern investors grow and manage their money.

We started with the ambition to transform the investment advisory business. By automating strategies typically reserved for the wealthy, we unlocked access to high-quality investment advice for a digitally-native generation that was underserved by traditional institutions. Since then, we've expanded to a full suite of products designed to help our clients turn