Data Scientist, Marketing

The Data Scientist will model the dependence of marketing costs on various factors including channel, geography, demographics, seasonality, and macroeconomics. They will use statistical models to forecast revenue generation at different granularities and by demographic and economic factors, ensuring both accuracy and explainability in these forecasts. Responsibilities include creating reusable libraries for statistical analyses and forecasting, collaborating with the Marketing team to define initiatives and experiments for marketing efficiency, and articulating project rationale, approaches, and milestones. The role also involves translating technical information, assumptions, methodologies, and outcomes to specialists across disciplines, driving collaboration through presentations and written documentation, and translating hunches into hypotheses and numbers into recommendations to influence marketing strategy.