Sr Market Research Analyst

About PatientPoint

PatientPoint® is the Point of Change company, transforming the healthcare experience through the strategic delivery of behavior-changing content at critical moments of care. As the nation’s largest and most impactful digital network in 30,000 physician offices, we connect patients, providers and health brands with relevant information that is proven to drive healthier decisions and better outcomes. Learn more at patientpoint.com.

Join PatientPoint to be part of a dynamic team creating change in and around the doctor’s office. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.

Job Summary

We are seeking a detail-oriented and insights-driven Senior Market Research Analyst to support internal stakeholders with strategic decision-making. In this role, you will partner closely with the Senior Lead to design, execute, and analyze survey-based research that delivers strategic and actionable insights on user behavior, educational campaign effectiveness, content engagement, and market dynamics. Your work will empower cross-functional teams—from product to marketing to sales—to make data-informed decisions that improve patient experiences and health outcomes.

What You’ll Do

• Collaborate with internal teams to identify research needs and define objectives, hypotheses, and success metrics.
• Lead the design and execution of custom survey research, including the development of questionnaires and moderator guides; programming surveys and monitoring fieldwork; conducting in-depth interviews among patients, providers, and healthcare staff.
• Conduct and manage ongoing CX tracking studies.
• Analyze and synthesize data into clear, actionable insights and deliverables. Report findings to cross-functional stakeholders and leadership, translating complex data into compelling stories that drive action.
• Stay informed on trends in digital health, patient engagement, and healthcare marketing communications.

What We Need

• Bachelor’s degree in Market Research, Psychology, Marketing, Data Analytics, Business, or a related field.
• 5+ years of experience in primary/custom market research, with hands-on experience designing and conducting surveys.
• Strong knowledge of CX frameworks (e.g., NPS, CSAT, CES), Voice of customer programs, and journey mapping.
• Proficiency in survey platforms (e.g., Qualtrics, SurveyMonkey, Medallia), data analysis tools (e.g., SPSS/Stata, Excel), and PowerPoint.

Desired Qualifications

• Experience in Healthcare, OTC/CPG, or behavioral science.
• Experience with data visualization tools (e.g., Power BI, Looker) and coding languages (e.g., SQL, R).
• Experience with behavioral analytics, segmentation, or mixed-method research approaches.

What You'll Need to Succeed

You’re passionate about turning insights into impact—especially when it comes to improving patient engagement and health outcomes. Success in this role will be fueled by:

• Curiosity & Learning Mindset: You ask “why,” explore beyond the surface, and stay current on research trends and methodologies.
• Attention to Detail: You bring precision to every step—from survey design to final presentation—ensuring clarity and accuracy.
• Clear Communication: You distill complex data into compelling stories for stakeholders at all levels.
• Collaborative Mindset: Skilled at working cross-functionally and influencing through data-driven insights.
• Proactive Drive: You bring energy, adaptability, and focus to managing multiple priorities and seeing projects through to completion.

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