Sr Market Research Analyst

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Digital Health, HealthcareIndustries

Requirements

Candidates must possess a Bachelor's degree in Market Research, Psychology, Marketing, Data Analytics, Business, or a related field, coupled with over 5 years of experience in primary/custom market research. Hands-on experience in designing and conducting surveys is essential, along with strong knowledge of CX frameworks, Voice of Customer programs, and journey mapping. Proficiency in survey platforms like Qualtrics or SurveyMonkey, data analysis tools such as SPSS or Excel, and PowerPoint is required. Desired qualifications include experience in Healthcare, OTC/CPG, or behavioral science, familiarity with data visualization tools like Power BI or Looker, and knowledge of coding languages like SQL or R. The ideal candidate will demonstrate curiosity, attention to detail, clear communication, a collaborative mindset, and a proactive drive.

Responsibilities

The Senior Market Research Analyst will collaborate with internal teams to define research needs, objectives, hypotheses, and success metrics. This role involves leading the design and execution of custom survey research, including questionnaire development, survey programming, fieldwork monitoring, and conducting in-depth interviews with patients, providers, and healthcare staff. The analyst will manage ongoing CX tracking studies, analyze and synthesize data to produce actionable insights and deliverables, and report findings to stakeholders and leadership. Responsibilities also include staying informed about trends in digital health, patient engagement, and healthcare marketing communications.

Skills

Market Research

Survey Design

Data Analysis

Qualitative Research

Quantitative Research

CX Tracking

Digital Health Trends

Patient Engagement

Healthcare Marketing

Stakeholder Management

Reporting

Data Synthesis

PatientPoint

Delivers targeted health information solutions

About PatientPoint

PatientPoint provides targeted health information to patients and healthcare providers at critical points in the care journey, focusing on patient engagement and education. Its engagement platform delivers relevant health information through various touchpoints, such as waiting rooms and remote monitoring, ensuring patients receive timely information that can positively influence their health behaviors. The company differentiates itself by connecting healthcare providers with pharmaceutical and health brands through point-of-care marketing, while also offering solutions for improving online presence and reputation. PatientPoint's goal is to enhance patient experiences and health outcomes through personalized engagement solutions.

Cincinnati, OhioHeadquarters

1987Year Founded

$136.3MTotal Funding

LATE_VCCompany Stage

Biotechnology, HealthcareIndustries

501-1,000Employees