Senior Marketing Analyst (Remote, United States)
The ZebraSalary not specified
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Healthcare, Fertility Services, Health TechnologyIndustries
Requirements
Candidates should possess exceptional collaboration and organizational skills, a keen eye for detail to quickly find, escalate, and resolve data discrepancies, and a deep sense of curiosity and creativity to get to the root of what the data is telling us about our members and what we can do as a result of the data to increase conversions across the member journey – from enrollment to engagement to retention.
Responsibilities
The Senior Marketing Analyst will serve as the analytics SME on the Growth and Engagement team, responsible for extracting, connecting, and analyzing complex member data across multiple sources to effectively measure, benchmark, and evaluate the performance of member engagement campaigns and make recommendations for improvements that will drive increased member engagement and revenue. They will own the marketing member data strategy, define and maintain team KPIs, conduct quality checks, and collaborate with BI, data science, product, and engineering to meet data needs. Additionally, they will mentor team members and contribute to the BI body of knowledge through discussion and documentation.
Skills
Data analysis
Marketing analytics
Data extraction
Data connection
Performance measurement
KPI definition
Data quality checks
Campaign evaluation
Trend analysis
ROI storytelling
Collaboration
Organizational skills
Attention to detail
Problem-solving
Creativity
Carrot Fertility
Global fertility care platform offering comprehensive support
About Carrot Fertility
Carrot Fertility offers a global platform for comprehensive fertility care, including services like education, IVF, pregnancy support, and fertility preservation. The platform connects users with over 10,000 providers in more than 130 countries, ensuring inclusive access to care for individuals of all backgrounds. Carrot's unique single embryo transfer (SET) program has the highest success rates among fertility benefits providers, and it also claims to reduce C-section rates through expert support. The company's goal is to provide affordable and evidence-based fertility services to individuals and corporate partners.
Key Metrics
San Francisco, CaliforniaHeadquarters
2016Year Founded
$111.1MTotal Funding
SERIES_CCompany Stage
Financial Services, HealthcareIndustries
201-500Employees