Senior Marketing Analyst, Member

Position Overview

• Location Type: Remote
• Job Type: Full-time
• Salary: Not specified

Carrot Fertility is the leading global fertility, family-building, and lifelong hormonal healthcare platform providing care for everyone, everywhere. Trusted by more than a thousand multinational employers, health plans, and health systems, Carrot’s comprehensive clinical program delivers industry-leading cost savings for employers and award-winning experiences for millions of people worldwide. From maternity through menopause and pre-pregnancy through parenting, Carrot is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.

The Senior Marketing Analyst will serve as the analytics SME on the Growth and Engagement team, responsible for extracting, connecting, and analyzing complex member data across multiple sources (e.g., web, paid and unpaid marketing channels, marketing automation platforms, enterprise data-warehouse) on a formal and ad hoc basis to effectively measure, benchmark, and evaluate the performance of member engagement campaigns, experiments, and other growth initiatives and make recommendations for improvements that will drive increased member engagement and revenue.

Candidates should possess exceptional collaboration and organizational skills, a keen eye for detail to quickly find, escalate, and resolve data discrepancies, and a deep sense of curiosity and creativity to get to the root of what the data is telling us about our members and what we can do as a result of the data to increase conversions across the member journey – from enrollment to engagement to retention.

Responsibilities

• Own the marketing member data strategy
• Define and maintain team KPIs aligned with achieving business objectives and to identify trends, measure improvements over time, and tell the ROI story
• Conduct quality checks and drive continuous improvement in data collection, integration, and accuracy to instill confidence in data integrity among teams
• Collaborate with BI, data science, product, and engineering to meet current and future data collection needs that will enable the reliable build-out and delivery of hyper-targeted, personalized member campaigns, and ways to leverage advanced analytics and predictive insights for opportunity sizing and deeper engagement and growth
• Mentor team members and contribute to the BI body of knowledge through discussion and documentation

Requirements

• Not specified

Application Instructions

• Not specified

Company Information

Carrot Fertility is dedicated to expanding access and improving outcomes. Carrot empowers members with compassionate, personalized, and inclusive support.