Nutrafol

Analyst, Marketplaces & Brand Integrity

United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health and Wellness, E-commerce, Consumer GoodsIndustries

About Nutrafol

We’re a growing company. Everything we do, we do to help people grow into the best version of themselves. As the pioneers of hair wellness, we create clinically tested products for hair growth and provide support for people at every step of their hair journey.

Our multi-factorial approach targets key root causes of hair thinning using a patented blend of standardized vitamins, minerals and natural ingredients -- and is recommended by over 7,500 physicians and hair professionals for trusted, reliable results. We never settle, and are continuously challenging existing treatments and methodologies to advance the frontier of hair science. As we help our customers grow, we grow too -- by embracing individuality and differences, leading by example, and empowering ourselves and others with our passion for wellness and innovation.

Keep growing. It’s our mantra. Our commitment to helping anybody and everybody committed to realizing their own potential to grow.

About You

We're looking for a highly analytical and detail-oriented Marketplace & Brand Integrity Analyst to join our team. In this role, you'll be crucial in safeguarding our brand's presence and reputation across the online ecosystem. In this critical role, you'll be instrumental in protecting our brand's reputation and ensuring a fair marketplace for our products, with a particular focus on Amazon and other key e-commerce platforms. You'll be the point person in combating gray market activities and upholding brand integrity through meticulous analysis, cross-functional collaboration, and strategic enforcement. If you're a detail-oriented problem-solver with a proven track record in marketplace management and a passion for safeguarding brand value, we encourage you to apply.

Responsibilities

Brand Enforcement & Gray Market Management

  • Develop and execute strategies to identify, monitor, and address gray market activities across all online websites.
  • Lead the enforcement against unauthorized sellers and counterfeit products, including executing takedowns of infringing listings and websites.
  • Implement and refine test buy strategies, utilizing triangulation reporting to identify and track illicit activities.
  • Own and manage direct customer responses on marketplaces and customer experience (CX) inquiries related to brand integrity issues.

Cross-Functional Collaboration

  • Partner closely with operations, quality, and marketing teams to align on brand enforcement strategies and ensure consistent messaging and action across all channels.
  • Provide insights and support to optimize product listings and brand representation on marketplaces.

Reporting & Analytics

  • Generate and present weekly and monthly enforcement reports, highlighting key metrics, trends, and the impact of brand protection efforts.
  • Analyze data to identify emerging threats and opportunities for enhancing brand integrity.

Customer Experience & Marketplace Management

  • Own and manage direct customer responses related to brand integrity inquiries on marketplaces and through customer experience (CX) channels.
  • Oversee the management of End-of-Life (EOL) and New Product Launch (NPL) processes on marketplaces, ensuring accurate product representation and minimizing potential for gray market exploitation.
  • Conduct regular catalog audits to ensure accuracy, compliance, and optimal visibility of our products across all marketplaces.

Requirements

  • Bachelor’s degree in business, marketing, supply chain management, operations, or related field
  • 2+ years of experience working directly with Amazon; managing analytics tools, business and shopper insights, data-driven planning, and driving eCommerce optimization
  • Advanced Excel skills with proficiency in managing large data sets, experience with Tableau, and Google Suite
  • Demonstrated ability to analyze complex data sets, identify trends, and draw actionable insights to inform strategy.
  • Direct experience in managing brand integrity programs.

Skills

Marketplace Management
Brand Integrity
E-commerce Platforms
Amazon
Gray Market Activities
Brand Enforcement
Analytical Skills
Detail-Oriented
Problem-Solving

Nutrafol

Natural supplements for hair growth and health

About Nutrafol

Nutrafol focuses on improving hair health by providing natural supplements aimed at addressing hair thinning and promoting hair growth. Their products are formulated with a blend of vitamins, minerals, and natural ingredients that target the underlying causes of hair loss, such as genetics, stress, diet, and environmental factors. Nutrafol sells these supplements directly to consumers through their website, offering personalized plans developed by naturopathic doctors to meet individual needs. Unlike many competitors, Nutrafol emphasizes a drug-free approach and backs its products with clinical studies to ensure safety and effectiveness. The company's goal is to help individuals achieve visibly thicker and stronger hair through tailored, data-driven solutions.

New York City, New YorkHeadquarters
2013Year Founded
$34MTotal Funding
SERIES_BCompany Stage
Healthcare, Consumer GoodsIndustries
201-500Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Performance Bonus
Unlimited Paid Time Off
Wellness Program
Meal Benefits
Phone/Internet Stipend
Professional Development Budget
Pet Insurance
Remote Work Options

Risks

Increased competition from new entrants like Divi could impact Nutrafol's market share.
Nutrafol Skin faces challenges in a saturated acne treatment market.
Partnership with Sephora may lead to competition with established brands in their retail space.

Differentiation

Nutrafol offers a whole-body approach to hair health, unlike many competitors.
The company is backed by over 3,000 physicians, clinics, and stylists in the U.S.
Nutrafol's products are clinically proven, drug-free, and target root causes of hair thinning.

Upsides

Nutrafol's expansion into skin health taps into a large, existing market.
Partnership with Sephora increases Nutrafol's visibility and retail presence.
Growing consumer interest in personalized health solutions aligns with Nutrafol's offerings.

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