Demandbase - Advertising Campaign Strategist

Introduction to Demandbase:

Demandbase helps B2B companies hit their revenue goals using fewer resources by leveraging AI to identify and engage accounts and buying groups most likely to purchase. Our account-based technology unifies sales and marketing teams around actionable insights, facilitating quick actions across systems and channels to deliver significant wins. It offers flexible, scalable ABM built for you.

As a company, we prioritize career advancement and the development of world-class technology. We invest heavily in our people, culture, and communities. We have offices in San Francisco and New York in the US, and Hyderabad, India, embracing a hybrid work model in these regions. Outside these areas, we offer remote work options and have a significant presence in Austin, TX, Seattle, WA, and London, UK. Consistently recognized as a great place to work, we are Great Place to Work Certified and have earned distinctions such as "Fortune's Best Workplaces in the Bay Area," "Best Workplaces in Technology," "Best Workplaces for Millennials," and "Best Workplaces for Parents."

We are committed to attracting, developing, retaining, and promoting a diverse workforce. By ensuring every Demandbase employee brings a diversity of talents, we are increasingly capable of achieving our mission to transform the way B2B companies go to market. We encourage applications from individuals from historically underrepresented backgrounds and all walks of life. Come grow with us at Demandbase!

About the Role:

As an Advertising Campaign Strategist (ACS) at Demandbase, you will play a critical role in helping our customers realize the full value of their investment in our advertising solutions. You will act as a strategic advisor and media expert, ensuring campaign success, driving full media utilization, and delivering actionable insights that demonstrate measurable business value.

The ACS is a hybrid of campaign manager, data analyst, and customer success partner. You will work cross-functionally with our Ad Ops, Product, and GTM teams to execute high-impact advertising campaigns while helping Demandbase achieve its internal revenue goals.

This role is positioned for growth into a Senior or Lead position.

The base compensation range for this position, not including the company bonus, is: $95,000.

What you’ll be doing:

• Manage a book of approximately 20 customer accounts (volume may vary by segment).
• Drive full utilization of booked media budgets through strategic execution and performance storytelling.
• Build and manage customer audience journeys and campaign briefs.
• Deliver compelling, insight-driven reports that support renewals and expansion.
• Collaborate with cross-functional partners (CSMs, Ad Ops, Sales) to align campaign strategy and timelines.
• Surface optimization opportunities and serve as the voice of the customer in internal planning.
• Contribute to special projects, tiger teams, and the evolution of internal tools, templates, and processes.
• Support campaign launches and ensure impressions are served to drive accurate billing.

What we’re looking for:

• Minimum 3 years of experience in digital advertising, ideally with a B2B focus.
• Experience in a customer-facing account management role, supporting mid-market and/or enterprise clients.
• Proven ability to translate campaign metrics into clear, actionable insights that demonstrate business impact.
• Strong analytical skills to evaluate success against performance targets.
• Strong technical proficiency with tools like Salesforce, Excel, and PowerPoint.
• Experience buying and/or planning digital advertising campaigns is a plus.

Benefits:

We offer a comprehensive benefits package designed to support your health, well-being, and financial security. Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones. In addition, we provide a range of mental w