Digital Strategist
AffiniPaySalary not specified
Full Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing Technology, B2B Software, Artificial IntelligenceIndustries
Requirements
Candidates must possess a minimum of 3 years of experience in digital advertising, preferably with a B2B focus, and have experience in a customer-facing account management role supporting mid-market or enterprise clients. Strong analytical skills are needed to evaluate success against performance targets, along with technical proficiency in tools like Salesforce, Excel, and PowerPoint. Experience in buying and/or planning digital advertising campaigns is considered a plus.
Responsibilities
The Advertising Campaign Strategist will manage approximately 20 customer accounts, driving full utilization of booked media budgets through strategic execution and performance storytelling. Responsibilities include building and managing customer audience journeys and campaign briefs, delivering insight-driven reports to support renewals and expansion, and collaborating with cross-functional partners such as CSMs, Ad Ops, and Sales to align campaign strategy and timelines. The role also involves surfacing optimization opportunities, acting as the voice of the customer in internal planning, contributing to special projects, and supporting campaign launches to ensure accurate billing.
Skills
Advertising
Campaign Strategy
Media Planning
B2B Marketing
Account-Based Marketing (ABM)
AI
Data Analysis
Client Advisory
Performance Measurement
Demandbase
Account-Based Marketing solutions for B2B enterprises
About Demandbase
Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.
San Francisco, CaliforniaHeadquarters
2005Year Founded
$153.7MTotal Funding
DEBTCompany Stage
Consulting, Enterprise SoftwareIndustries
501-1,000Employees
Benefits
Health Insurance
Mental Health Support
Unlimited Paid Time Off
Paid Holidays
401(k) Retirement Plan
Disability Insurance
Life Insurance
Risks
DemandScience and Terminus merger may increase competition in the ABM space.
Rapid AI advancements require continuous innovation, straining Demandbase's resources.
Global data privacy regulations pose compliance challenges for Demandbase's data analytics.
Differentiation
Demandbase excels in AI-driven account-based marketing for B2B enterprises.
The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.
Demandbase's multi-language support enhances global client engagement and market reach.
Upsides
Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.
The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.
Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.
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