Advertising Campaign Strategist

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing Technology, B2B Software, Artificial IntelligenceIndustries

Requirements

Candidates must possess a minimum of 3 years of experience in digital advertising, preferably with a B2B focus, and have experience in a customer-facing account management role supporting mid-market or enterprise clients. Strong analytical skills are needed to evaluate success against performance targets, along with technical proficiency in tools like Salesforce, Excel, and PowerPoint. Experience in buying and/or planning digital advertising campaigns is considered a plus.

Responsibilities

The Advertising Campaign Strategist will manage approximately 20 customer accounts, driving full utilization of booked media budgets through strategic execution and performance storytelling. Responsibilities include building and managing customer audience journeys and campaign briefs, delivering insight-driven reports to support renewals and expansion, and collaborating with cross-functional partners such as CSMs, Ad Ops, and Sales to align campaign strategy and timelines. The role also involves surfacing optimization opportunities, acting as the voice of the customer in internal planning, contributing to special projects, and supporting campaign launches to ensure accurate billing.

Skills

Advertising

Campaign Strategy

Media Planning

B2B Marketing

Account-Based Marketing (ABM)

Data Analysis

Client Advisory

Performance Measurement

Demandbase

Account-Based Marketing solutions for B2B enterprises

About Demandbase

Demandbase specializes in Account-Based Marketing (ABM) solutions for B2B enterprises. Their platform provides tools that help businesses identify, engage, and convert high-value accounts, focusing on specific clients rather than a broad audience. This is particularly useful for industries with long sales cycles, such as technology and finance. The ABM platform integrates data analytics, personalized advertising, and CRM systems, allowing businesses to tailor their marketing efforts effectively. Demandbase operates on a subscription model, offering customizable access to their platform along with training and consulting services. This approach not only generates revenue through subscriptions but also builds long-term client relationships, setting Demandbase apart from competitors in the marketing technology space.

San Francisco, CaliforniaHeadquarters

2005Year Founded

$153.7MTotal Funding

DEBTCompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Health Insurance

Mental Health Support

Unlimited Paid Time Off

Paid Holidays

401(k) Retirement Plan

Disability Insurance

Life Insurance

Risks

DemandScience and Terminus merger may increase competition in the ABM space.

Rapid AI advancements require continuous innovation, straining Demandbase's resources.

Global data privacy regulations pose compliance challenges for Demandbase's data analytics.

Differentiation

Demandbase excels in AI-driven account-based marketing for B2B enterprises.

The platform integrates data analytics, personalized advertising, and CRM for targeted marketing.

Demandbase's multi-language support enhances global client engagement and market reach.

Upsides

Demandbase leads in G2 Winter 2025 Reports for account-based advertising and orchestration.

The rise of CTV advertising aligns with Demandbase's B2B-specific CTV solution.

Growing demand for sales-marketing alignment boosts interest in Demandbase's ABM platform.

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