Flipp

Digital shopping marketplace enhancing retail experiences

Toronto, Ontario, Canada

About Flipp

Flipp operates in the retail technology sector, focusing on transforming traditional weekly circulars into interactive digital experiences for shoppers. Its platform enhances visual merchandising content, making it more engaging and effective in influencing purchasing decisions. By partnering with over 90% of the largest retailers in North America, Flipp connects their digital content to millions of shoppers, facilitating a shift from traditional media to digital channels. The goal of Flipp is to create a more interactive and engaging shopping experience that boosts customer engagement and drives sales, all while maintaining a strong company culture.

Toronto, CanadaHeadquarters
2007Year Founded
$73.9MTotal Funding
LATE_VCCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees

Benefits

Remote Work Options
Professional Development Budget

Risks

Competition from platforms like Reebee may challenge Flipp's service differentiation.
Truelink Capital's acquisition might disrupt Flipp's business model or company culture.
High grocery prices may lead consumers to seek savings beyond Flipp's offerings.

Differentiation

Flipp transforms static circulars into interactive digital experiences for retailers.
Flipp serves over 90% of North America's largest retailers, enhancing their digital content.
Flipp's platform increases customer engagement by making shopping experiences more interactive.

Upsides

Rising grocery prices drive consumer interest in digital savings platforms like Flipp.
Social media trends in coupon sharing can boost Flipp's user engagement and visibility.
Truelink Capital's acquisition provides resources for Flipp's market expansion.

Funding

Total raised$73.93 M
Latest valuation$305.00 M
StageLATE_VC
$61
$305.00 M
SERIES B
8/31/2013
$15
$75.00 M