[Remote] Senior Manager, Marketing Operations at Rockbot

United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Technology, Digital Media, RetailIndustries

Requirements

8+ years of experience in marketing operations, revenue operations, or a related field, with at least 3+ years in a leadership role
Deep hands-on knowledge of Salesforce CRM and HubSpot Marketing Hub
Strong expertise in data visualization and BI tools (Domo, Hockeystack, Tableau, Power BI, or similar)
Proven ability to design and optimize processes across marketing and sales functions
Strong analytical mindset with the ability to translate data into insights and action
Excellent communication, project management, and stakeholder alignment skills
Experience in B2B SaaS or technology industries preferred

Responsibilities

Own the marketing automation and CRM ecosystem, with hands-on expertise in Salesforce/HubSpot, as well as GA4
Manage integrations across the martech stack, ensuring clean data flow and system reliability
Evaluate and implement new technologies as needed to improve marketing performance and scalability
Build and maintain dashboards in Hubspot, Salesforce, or Domo (or similar BI/data visualization platforms) to provide visibility into pipeline health, campaign ROI, funnel performance, and marketing contribution to revenue
Partner with RevOps, Sales Ops, and Finance to align on goals, KPIs, and reporting standards
Provide actionable insights and recommendations to marketing and executive leadership
Understand and manage the operational complexity of scaling marketing across franchise systems, multi-location enterprises, and parent–child account hierarchies, ensuring data accuracy, attribution integrity, and visibility across both local and corporate levels
Design, document, and optimize lead lifecycle processes, including lead scoring, routing, and attribution
Oversee campaign operations, ensuring flawless execution and measurement of digital, demand generation, and ABM programs
Champion marketing and sales alignment by driving consistency in data, reporting, and shared goals
Advise on marketing planning and budget allocation, guided by data-driven insights
Act as a thought partner to the SVP, Marketing, enabling informed decision-making with clear metrics

Skills

Key technologies and capabilities for this role

SalesforceHubSpotGA4DomoHockeyStackTableauLookerMarketing AutomationCRMData VisualizationMartechAnalyticsReportingDashboardsIntegrations

Questions & Answers

Common questions about this position

What tools and technologies are required for this role?

The role requires hands-on expertise in Salesforce/HubSpot and GA4, with ideal expertise in data visualization tools like Domo, Hockeystack, Tableau, or Looker.

What are the main responsibilities in analytics and reporting?

You will build and maintain dashboards in Hubspot, Salesforce, or Domo to provide visibility into pipeline health, campaign ROI, funnel performance, and marketing contribution to revenue, while partnering with RevOps, Sales Ops, and Finance on goals, KPIs, and reporting standards.

Is this a remote position?

This information is not specified in the job description.

What is the salary or compensation for this role?

This information is not specified in the job description.

What kind of experience makes a strong candidate for this position?

A strong candidate is a builder who thrives on bringing order to complexity, designing scalable systems, and has expertise in marketing technology like Salesforce/HubSpot/GA4, with the ability to manage integrations, analytics, processes, and cross-team alignment.

Rockbot

Audio and visual solutions for businesses

About Rockbot

Rockbot enhances customer experiences through audio and visual solutions, focusing on digital signage and audio management. The company provides services like music streaming, audio messaging, video management, and digital signage to a variety of clients, including small businesses and large enterprises. Rockbot's platform integrates with existing audio-visual systems, allowing businesses to customize the media played in their venues. Clients pay a subscription fee for access to these features, and Rockbot also offers advertising solutions for targeted outreach. A key feature is the Rockbot Media Player, which connects easily to A/V systems and the internet, ensuring a long-lasting setup. The platform encourages user interaction through the Rockbot App, enabling customers to vote for songs and sync with Spotify. Rockbot aims to transform how businesses manage their media, improving customer engagement and satisfaction.

Oakland, CaliforniaHeadquarters

2009Year Founded

$5MTotal Funding

SERIES_ACompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Company Equity

Risks

Integration challenges from Nerdy Bunny acquisition may disrupt operations.

Partnership with Clear Channel exposes Rockbot to airport media competition.

Subscription model may be vulnerable during economic downturns.

Differentiation

Rockbot offers a single-platform solution for music, TV, and digital signage.

The Rockbot Media Player integrates seamlessly with existing A/V systems.

Rockbot's platform supports user interaction through the Rockbot App and Spotify integration.

Upsides

Acquisition of Nerdy Bunny enhances Rockbot's experiential retail capabilities.

Partnership with Clear Channel Outdoor expands Rockbot's presence in airports.

Growing demand for contactless digital signage boosts Rockbot's market potential.

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