Marketing Operations Manager at Mixpanel

New York, New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

4+ years of experience in marketing operations within a high-growth B2B, SaaS, or tech environment
Hands-on experience with Salesforce, marketing automation tools (e.g., Marketo, HubSpot, Customer.io), and BI platforms (e.g., Tableau, Looker)
Experience with Hightouch or Census is required
Experience partnering with demand generation teams on performance marketing (i.e., paid social, paid search) and SEO/AIO campaigns—including audience creation, automation setup, campaign tagging, tracking and attribution, and performance governance
Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI
Exceptional communication and stakeholder management skills to drive cross-functional collaboration

Responsibilities

Automation Workflows: Own and optimize marketing automation workflows using Hightouch to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns
Automated Programs: Develop and implement automated outbound campaigns tied to intent signals and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data
Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting by integrating Hightouch with Salesforce, marketing automation tools, and sales automation tools
Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between Hightouch, CRM, marketing automation platforms, and analytics tools
Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives
Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance
Operational Efficiency: Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making
Tech Stack & Data Management: Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity
Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact

Skills

Key technologies and capabilities for this role

HightouchMarketing AutomationAutomation WorkflowsAudience SegmentationCampaign OperationsCampaign ReportingCampaign AttributionROI AnalysisData EnrichmentLifecycle MarketingIntent SignalsCustomer Data Sync

Questions & Answers

Common questions about this position

What are the main responsibilities of the Marketing Operations Manager role?

The role involves executing campaign operations, reporting, attribution, ROI analysis, and audience management, including owning automation workflows with Hightouch, developing automated programs, segmentation, data pipelines, forecasting, and optimizing operational efficiency.

What tools will I be working with in this position?

You will leverage Hightouch for automation workflows and data syncing, Salesforce for CRM, marketing automation platforms, sales automation tools, and analytics tools for data pipelines, reporting, and optimization.

What skills are essential for success in this role?

A blend of analytical expertise, strategic thinking, and operational excellence is required, with experience in automation workflows, data pipelines, segmentation, forecasting, campaign analysis, and tool optimization.

What is the team structure like for Marketing Operations at Mixpanel?

The Marketing Operations team partners closely with Marketing Leadership to develop core processes, execute campaign operations, tooling, automation, and reporting to run the Marketing team and drive efficiency.

Is the salary or compensation mentioned for this position?

This information is not specified in the job description.

Mixpanel

Data analytics for user behavior insights

About Mixpanel

Mixpanel provides data analytics tools that help businesses understand user interactions with their products. It tracks user behavior and measures engagement on websites and mobile applications, allowing companies to gain insights into how users engage with their digital platforms. Mixpanel's services are offered through a subscription model, where clients pay a recurring fee based on the volume of data tracked and features accessed. This model supports a steady revenue stream and enables ongoing improvements to the platform. Key features include event tracking, user segmentation, funnel analysis, and retention reports, which assist businesses in identifying trends and making informed decisions to enhance user experience. Mixpanel differentiates itself by focusing on comprehensive analytics tailored for tech startups, e-commerce businesses, and large enterprises, aiming to empower these companies to optimize user engagement and drive growth.

San Francisco, CaliforniaHeadquarters

2009Year Founded

$269.6MTotal Funding

SERIES_CCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

201-500Employees

Marketing Operations Manager at Mixpanel

Requirements

Responsibilities

Skills

Questions & Answers

Mixpanel

About Mixpanel

Benefits

Competitive compensation

Company stock options

Sabbatical policy

PTO

Volunteer time off

Parental leave

Mental health resources

401(k) match

Health, dental,& vision coverage

Flexible work from home options

Learning & development stipend

Professional growth hours

Risks

Increased competition from Amplitude and Heap may affect market share.

Data privacy concerns may arise from integrations with platforms like BigQuery.

Growing demand for personalization pressures Mixpanel to enhance analytics capabilities.

Differentiation

Mixpanel offers real-time analytics across devices, enhancing user experience insights.

The SaaS model ensures steady revenue and continuous platform improvement.

Mixpanel's embeddable reports enhance collaboration in tools like FigJam and Coda.

Upsides

Integration with BigQuery enhances data exploration for data-driven companies.

Recognition as a 'Market Leader' boosts Mixpanel's market credibility.

Partnership with Seven Peaks expands Mixpanel's reach in the APAC region.

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