Data Analyst - Marketing Analytics & Digital Insights (Remote) at Verisart

San Antonio, Texas, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Marketing AnalyticsIndustries

Requirements

Bachelor's degree in a quantitative discipline such as Statistics, Data Science, Economics, Mathematics, Computer Science, or related field (Master's degree preferred)
5-9 years of progressive experience in data analysis, marketing analytics, or advanced analytics roles
Proven experience in financial services industry or working with financial institutions strongly preferred
Track record of delivering impactful insights that influenced strategic business decisions
Expert-level proficiency with Google Analytics (GA4), Adobe Analytics, or similar digital analytics platforms
Advanced SQL skills required
Proficiency in Python or R for statistical analysis and data manipulation
Strong expertise in data visualization tools (e.g., Tableau, Power BI, or Looker)

Responsibilities

Lead analysis of large-scale datasets from digital platforms, CRM systems, and marketing automation tools to uncover actionable trends and opportunities (30%)
Design measurement frameworks and learning agendas that align with business strategies and marketing objectives
Conduct attribution modeling and customer journey analysis to understand marketing touchpoint impact across channels
Perform ad-hoc strategic analyses to support executive decision-making and answer critical business questions
Analyze website and digital performance including traffic, engagement, conversion funnels, and session quality to identify optimization opportunities (30%)
Monitor key metrics including Cost Per Account, Lifetime Value, ROAS, and conversion rates across marketing channels
Execute A/B testing strategies and multivariate experiments to optimize campaigns and user experiences
Leverage tag management systems to ensure accurate data capture and tracking implementation
Build and maintain advanced dashboards and interactive visualizations using Tableau, Power BI, or Looker (20%)
Translate complex analytical findings into clear narratives for C-suite executives, marketing leaders, and technical teams
Present strategic recommendations that drive action and influence stakeholder decisions
Create automated reporting solutions providing real-time visibility into marketing performance and KPIs
Partner with cross-functional teams including Product, Engineering, and Strategy to deliver integrated insights (20%)
Manage multiple concurrent analytical projects ensuring timely, high-quality delivery
Collaborate with teams to improve digital customer journeys and campaign effectiveness based on data insights

Skills

Key technologies and capabilities for this role

SQLDigital AnalyticsCRMMarketing AutomationAttribution ModelingCustomer Journey AnalysisData VisualizationExcelPythonGoogle Analytics

Questions & Answers

Common questions about this position

Is this Data Analyst position remote?

Yes, this is a fully remote position.

What is the salary range for this Data Analyst role?

This information is not specified in the job description.

What key skills are required for this Data Analyst position?

Required skills include expertise in analyzing large-scale datasets from digital platforms and CRM systems, proficiency in Tableau, Power BI, or Looker for data visualization, and experience with attribution modeling, A/B testing, and digital analytics metrics like ROAS and conversion rates.

What is the team structure like for this role?

You will join the Insights and Analytics team and collaborate with cross-functional teams including Product, Engineering, and Strategy.

What makes a strong candidate for this Data Analyst position?

Strong candidates will have experience transforming complex data into strategic insights, combining analytical excellence with business acumen in marketing and financial services, and the ability to deliver actionable recommendations to executives.

Verisart

Blockchain-based digital certificates for art authentication

About Verisart

Verisart provides digital certificates that authenticate the history and creation of art and collectibles using blockchain technology. Their service allows artists, collectors, galleries, and museums to create secure and tamper-proof records of ownership and provenance. The certificates are generated through a user-friendly platform accessible via mobile devices or computers, requiring only two steps to create museum-quality records. Unlike traditional methods, Verisart's certificates are encrypted and timestamped on a decentralized ledger, ensuring high security and transparency. The company differentiates itself by focusing on the art market and offering a straightforward solution for certificate management. Verisart's goal is to set a global standard for art certification, making records of creation and ownership easily verifiable and protected.

Los Angeles, CaliforniaHeadquarters

2015Year Founded

$4.9MTotal Funding

CONVERTIBLECompany Stage

Crypto & Web3, Consumer GoodsIndustries

1-10Employees

Risks

Blockchain technology evolution may outpace Verisart's current platform capabilities.

Growing competitors like OpenSea could dilute Verisart's market share.

Cryptocurrency market volatility affects Verisart's revenue stability.

Differentiation

Verisart offers patented NFT minting and certification since 2015.

The platform allows creators to choose their blockchain and create smart contracts.

Verisart integrates COA for verifying authenticity of digital and physical art.

Upsides

Increased interest in fractional ownership boosts Verisart's fractionalized NFT offerings.

AI-generated art demand aligns with Verisart's authentication capabilities.

Digital art exhibitions increase need for Verisart's digital certification services.

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