Marketing Operations Manager at Instructure

Manila, Metro Manila, Philippines

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

Minimum of 3 years as a Marketing Operations Manager or similar Operations role
Experience in Marketing preferred
Proven expertise in Marketing operations, business analysis, and program management
Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.)
Experience implementing and iterating upon Marketing tools and platforms
Experience driving a roadmap cross-functionally
Strong passion for driving growth through technology, process, and innovation
Proven ability to manage relationships with senior stakeholders
Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth
Strong understanding of marketing methodologies and best practices

Responsibilities

Assisting the Marketing Ops team with planning, hiring, and developing new hires into expert MOps professionals
Foster a culture of growth and innovation across the Marketing Operations team
Oversee tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance
Drive forward the Marketing organization’s vision of success through strategic partnership and alignment with Marketing leadership and cross-functional partners
Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs
Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team
Maintaining strong relationships with stakeholders for cohesive execution of Marketing strategies
Partnering with teams for goal setting and performance tracking
Support strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs
In partnership with the Marketing Systems team, support internal tools for marketing system & process monitoring and prospect & customer communication
Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal
Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions
Analyze, interpret, and translate more complex data sets for the Marketing team on a regular cadence

Skills

Key technologies and capabilities for this role

Marketing OperationsBusiness IntelligenceLead ManagementMarketing SystemsVendor ManagementSystem ImplementationStakeholder ManagementGTM StrategyTeam LeadershipCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the employment type for this Marketing Operations Manager role?

This is a full-time position.

Is this Marketing Operations Manager role remote or office-based?

This information is not specified in the job description.

What key responsibilities are involved in this Marketing Operations Manager position?

Responsibilities include assisting with planning, hiring, and developing the Marketing Ops team, overseeing tool and system needs for Marketing Field teams, partnering cross-functionally with teams like Revenue Operations and Sales, and reporting on Marketing performance data.

What is the company culture like at Instructure?

Instructure fosters a culture that believes in the power of people to grow and succeed, providing opportunities for smart, creative, passionate people to create awesome products, and emphasizes growth and innovation across the Marketing Operations team.

What makes a strong candidate for the Marketing Operations Manager role?

Strong candidates will have experience guiding lead processes, systems, and business intelligence strategy, collaborating cross-functionally with teams like Sales and Revenue Operations, and driving innovation with a business-development perspective.

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters

2008Year Founded

$86.7MTotal Funding

IPOCompany Stage

EducationIndustries

1,001-5,000Employees