Marketing Operations Manager at Instructure

Manila, Metro Manila, Philippines

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, EducationIndustries

Requirements

Minimum of 3 years as a Marketing Operations Manager or similar Operations role
Experience in Marketing preferred
Proven expertise in Marketing operations, business analysis, and program management
Hands-on experience with Marketing tools (e.g., Marketo, Salesforce, Demandbase/6sense, Bizzabo, Qualified, LeanData, Google Analytics, etc.)
Experience implementing and iterating upon Marketing tools and platforms
Experience driving a roadmap cross-functionally
Strong passion for driving growth through technology, process, and innovation
Proven ability to manage relationships with senior stakeholders
Ability to partner with leadership in Product, Revenue, and Customer Experience to drive growth
Strong understanding of marketing methodologies and best practices

Responsibilities

Assisting the Marketing Ops team with planning, hiring, and developing new hires into expert MOps professionals
Foster a culture of growth and innovation across the Marketing Operations team
Oversee tool and system needs for the Marketing Field team, including business requirements, vendor demos, implementation, and ongoing maintenance
Drive forward the Marketing organization’s vision of success through strategic partnership and alignment with Marketing leadership and cross-functional partners
Partnering with teams in Enablement, Engineering, GTM Systems, Product, Customer Experience, Revenue Strategy, Sales, BI, and Finance for Marketing project intake, prioritization, and handoffs
Representing Marketing in enhancement requests and product roadmap influence, both with the Enterprise Systems team as well as the Marketing Operations Systems team
Maintaining strong relationships with stakeholders for cohesive execution of Marketing strategies
Partnering with teams for goal setting and performance tracking
Support strategic Field Marketing initiatives, business process transformation, and execution of standard operating procedures (SOPs) for Marketing and SDRs
In partnership with the Marketing Systems team, support internal tools for marketing system & process monitoring and prospect & customer communication
Reporting on and identifying trends in Marketing performance data, from awareness to acquisition, to renewal
Partner with the Business Intelligence team to ensure Marketing teams are equipped with the data needed to make decisions
Analyze, interpret, and translate more complex data sets for the Marketing team on a regular cadence

Skills

Marketing Operations

Business Intelligence

Lead Management

Marketing Systems

Vendor Management

System Implementation

Stakeholder Management

GTM Strategy

Team Leadership

Cross-Functional Collaboration

Instructure

Education technology for teaching and learning

About Instructure

Instructure focuses on enhancing the educational experience for teachers and students through its technology solutions. The main product, Canvas, is a learning management system (LMS) that enables educators to create, manage, and deliver course content effectively. This platform supports various educational institutions, including K-12 schools, universities, and corporate training programs, by providing a user-friendly interface for both instructors and learners. Unlike many competitors, Instructure operates on a subscription model, allowing institutions to access its services and tools for a fee. The goal of Instructure is to empower educators and improve student outcomes by providing effective teaching tools and resources, serving over 30 million users in more than 6,000 organizations globally.

Cottonwood Heights, UtahHeadquarters

2008Year Founded

$86.7MTotal Funding

IPOCompany Stage

EducationIndustries

1,001-5,000Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Unlimited Paid Time Off

Flexible Work Hours

Paid Vacation

Paid Holidays

401(k) Retirement Plan

401(k) Company Match

Tuition Reimbursement

Lifestyle Spending Account

Motivosity - employee recognition program

Risks

Algorithmic bias in AI systems could harm Instructure's reputation and user trust.

KKR's acquisition may lead to strategic shifts disrupting current operations.

Intensifying competition in EdTech could challenge Instructure's market position.

Differentiation

Instructure's Canvas platform is a leading learning management system in the EdTech market.

The company supports over 30 million users across more than 6,000 organizations globally.

Instructure's acquisition of Concentric Sky enhances its digital credentialing capabilities.

Upsides

Increased demand for hybrid learning solutions boosts Instructure's market potential.

Growing interest in micro-credentials aligns with Instructure's recent strategic acquisitions.

Expansion in emerging markets offers Instructure opportunities to increase its global footprint.

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