Marketing Automation Manager (Adobe AEP/NBA)
HumanaSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Marketing, SoftwareIndustries
Requirements
Candidates should have 2-3+ years of experience in a Marketing Operations or Marketing Strategy role, with high proficiency in Salesforce Sales Cloud, Salesforce Service Cloud, Pardot, and automation best practices. A strong understanding of attribution, funnel stages, campaign tagging, and lifecycle tracking is required, along with high proficiency in Google Suite and Microsoft Office. The ideal candidate is a proactive problem-solver with strong communication skills and a result-oriented mentality.
Responsibilities
The Marketing Operations Manager will own and improve marketing systems and processes, focusing on automation, attribution, and performance tracking. This role involves building and managing reporting dashboards for KPIs, partnering with leadership on forecasting models and campaign performance analyses, and maintaining/optimizing Pardot and Salesforce for marketing use. Responsibilities also include identifying and implementing new tools, developing standard operating procedures, supporting growth initiatives with measurement infrastructure, and monitoring data integrity, managing integrations, and troubleshooting issues.
Skills
Marketing Automation
Salesforce Sales Cloud
Pardot
Data Analysis
Reporting
Attribution Modeling
Process Improvement
CRM
Lead Generation
Campaign Tracking
Promenade
E-commerce solutions for niche businesses
About Promenade
Promenade provides e-commerce solutions specifically designed for small and medium-sized businesses in niche markets like florists, restaurants, liquor stores, and butcher shops. Their platform includes point-of-sale (POS) systems, online ordering features, and marketing tools, enabling these businesses to manage their operations more effectively and reduce reliance on costly third-party services. Unlike many competitors, Promenade focuses on tailored solutions for each type of business, helping clients enhance their online presence and improve operational efficiency. The company's goal is to support local, independent businesses in increasing their revenue and profitability through a subscription-based model that also offers additional services like marketing and customer support.
Santa Monica, CaliforniaHeadquarters
2011Year Founded
$18.2MTotal Funding
SERIES_BCompany Stage
Consumer Software, Enterprise SoftwareIndustries
51-200Employees
Benefits
Remote Work Options
Professional Development Budget
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Hybrid Work Options
Equity/Stock options
Transportation coverage
Risks
Increased competition from larger platforms like Shopify and Square threatens Promenade's market share.
Economic downturns may reduce small business spending on subscription services, impacting revenue.
Growing data privacy concerns could lead to stricter regulations for Promenade.
Differentiation
Promenade offers specialized e-commerce solutions for niche markets like florists and restaurants.
The platform integrates online and offline sales, enhancing omnichannel retailing for small businesses.
Promenade reduces dependency on third-party services, offering a comprehensive suite of tools.
Upsides
Increased demand for integrated e-commerce solutions is driving growth for Promenade.
The rise of AI-driven marketing tools enhances Promenade's personalized customer engagement.
The shift towards cashless transactions accelerates adoption of Promenade's advanced POS systems.
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