Marketing Operations Manager at Clio

Vancouver, British Columbia, Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Legal TechIndustries

Requirements

7+ years of proficient experience with marketing automation platforms (Marketo, Eloqua, Salesforce Marketing Cloud, Hubspot)
7+ years of proficient experience with a CRM (Salesforce, Microsoft Dynamics, Hubspot)
Proficient in data segmentation and reporting using BI
Seasoned and accomplished marketing operations professional with technical expertise and strategic vision
Experience thriving in fast-paced environments and leveraging data to optimize marketing programs (lead scoring, attribution, lifecycle management)
Proactive leader with ownership of end-to-end marketing operations processes
Extensive experience in platforms like Marketo and Salesforce
Ability to lead cross-functional initiatives enhancing efficiency and delivering measurable results

Responsibilities

Procure, implement, and optimize technology and automations for Clio’s global marketing team, and manage vendor relationships
Identify and troubleshoot errors, optimize syncs, and monitor marketing system performance
Use AI to build and optimize automations and processes at a global scale
Translate project requirements into technical specifications and propose innovative solutions
Support the MarOps team on lead funnel management, marketing definitions, routing, and lead infrastructure
Administer and optimize marketing attribution technology for accurate tracking and reporting across channels
Leverage data, analytics, and AI to measure campaign performance, track metrics, and identify optimization opportunities
Collaborate cross-functionally with Data Insights, RevOps, IT, and others to integrate data, build pipelines, frameworks, and implement data governance
Optimize processes and automations for data compliance, hygiene, and duplication
Scope, define, and organize work for the MarOps team by managing sprints
Collaborate with the marketing team to define strategy and roadmaps, enabling them on automations, processes, and technologies
Support ongoing execution needs including building nurture programs, campaigns, webinars, events, emails, landing pages
Develop training and process documentation; audit technologies for continuous improvement
Own strategic and foundational projects and support the Senior Marketing Operations Manager and MarOps team
Mentor junior MarOps team members in automation, technology, and industry trends

Skills

Key technologies and capabilities for this role

MarketoSalesforceLead ScoringAttributionLifecycle ManagementEmail MarketingCampaign OperationsSegmentationReportingTech Stack ManagementProcess EngineeringAutomationAI

Questions & Answers

Common questions about this position

What is the employment type for this Marketing Operations Manager role?

This is a full-time position.

Is this Marketing Operations Manager role remote or office-based?

This information is not specified in the job description.

What key skills and experience are required for the Marketing Operations Manager?

The role requires extensive experience with platforms like Marketo and Salesforce, technical expertise in lead scoring, attribution, lifecycle management, data analytics, AI for automations, and cross-functional collaboration.

What is the team structure and reporting for this role?

This is an individual contributor role on the Marketing Operations team, reporting to the Senior Manager, Marketing Operations, and collaborating closely with RevOps, SalesOps, BizOps, and Marketing teams.

What makes a strong candidate for the Marketing Operations Manager position?

A strong candidate is a seasoned marketing operations professional with technical expertise, strategic vision, experience in Marketo and Salesforce, and the ability to drive efficiencies through AI, data, and cross-functional collaboration.

Clio

Legal practice management software provider

About Clio

Clio provides legal practice management software that helps law firms operate more efficiently. Its two main products, Clio Grow and Clio Manage, serve different purposes: Clio Grow enhances the client intake process and engagement, while Clio Manage allows firms to organize tasks, manage cases, handle documents, and process payments in one platform. Clio caters to a diverse clientele, from solo practitioners to large firms, and operates on a subscription model, charging users monthly or annually for access to its software. The goal of Clio is to improve the efficiency of legal practices and reduce administrative burdens, ultimately supporting their growth.

Burnaby, CanadaHeadquarters

2008Year Founded

$1,279.9MTotal Funding

SERIES_FCompany Stage

LegalIndustries

1,001-5,000Employees

Benefits

Company equity

401k

Parental leave options and stipend

Flexible paid time off

Stipend to support WFH

Various wellness benefitsand programs

Risks

Emerging AI-driven legal tech startups could challenge Clio's market share.

Staying private may limit Clio's access to public market capital.

Significant investment in AI and expansion may strain Clio's resources.

Differentiation

Clio offers a comprehensive suite for law firm management, including client intake and payments.

Clio's products, Clio Grow and Clio Manage, streamline operations for legal professionals.

Clio's cloud-based platform supports solo practitioners and large law firms alike.

Upsides

Clio raised $900M in 2024, marking the largest Canadian software funding round.

Clio plans to enhance AI capabilities and expand into international markets.

Clio's subscription model generates $200M in annual recurring revenue.

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