Marketing Manager at Upkeep

Los Angeles, California, United States

Apply Now

Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Facilities Management, Asset OperationsIndustries

Requirements

Strategic and action-oriented mindset
Thrives in fast-paced environments
Excited by experimentation and eager to explore AI in marketing execution
Creativity, operational excellence, cross-functional collaboration, and hands-on attitude
In-office role based in Los Angeles, with expectation to be in office three days a week
Marketing generalist capable of contributing to full-funnel campaign execution

Responsibilities

Own end-to-end logistics for events and webinars—including planning, promotion, registration, booth design, collateral development, and post-event follow-up
Work closely with Sales, Product Marketing, and Customer Success to ensure unified messaging and outcomes at each event
Partner with Sales teams to map event and campaign strategies to account tiers and pipeline stages
Develop pre-event, on-site, and post-event engagement strategies that support both new logo acquisition and customer expansion
Support outbound campaign execution through collaboration with Product Marketing—creating tailored sequences, landing pages, and engagement assets
Leverage AI tools to enhance speed, creativity, and impact—such as summarizing research, building content drafts, or optimizing campaign assets
Stay curious and experimental about emerging technologies
Lead in-person and digital event marketing programs
Contribute to full-funnel campaign execution that drives measurable revenue growth
Identify and execute high-impact events, webinars, and ABM initiatives that engage target accounts—from initial awareness to pipeline acceleration
Build and scale new approaches to outbound engagement, campaign delivery, and field marketing

Skills

Key technologies and capabilities for this role

Digital MarketingIn-person MarketingMarketing StrategySaaS MarketingB2B MarketingContent MarketingLead Generation

Questions & Answers

Common questions about this position

What is the salary for the Marketing Manager position?

This information is not specified in the job description.

Is this a remote position, and what is the location policy?

UpKeep supports remote-first work with deep investment in their LA HQ, where certain roles and leadership converge for rapid innovation.

What skills are required for the Marketing Manager role?

The role requires strategic thinking, action-orientation, creativity, operational excellence, cross-functional collaboration, and a hands-on attitude, with expertise in event marketing, full-funnel campaigns, webinars, and ABM initiatives.

What is the company culture like at UpKeep?

UpKeep has a fast-paced environment where builders thrive, emphasizing bold thinking over bureaucracy, high-agency autonomy, and a focus on outcomes with a global team and remote-first approach.

What makes a strong candidate for this Marketing Manager position?

A strong candidate is a marketing generalist who thrives in fast-paced environments, is excited by experimentation, driven by impact, energized by AI, and eager to transform a legacy industry through event strategy, ABM, and cross-functional partnerships.

Upkeep

Mobile-first asset management and maintenance solutions

About Upkeep

UpKeep provides mobile-first solutions for Computerized Maintenance Management Systems (CMMS) and Enterprise Asset Management (EAM). Their platform helps businesses manage maintenance operations more effectively by integrating wireless sensors and advanced analytics to deliver real-time data. This allows companies to shift from reactive maintenance to preventive maintenance, improving asset performance and reducing downtime and costs. UpKeep stands out from competitors due to its user-friendly interface, strong customer support, and a subscription-based pricing model that accommodates various business sizes and needs. The goal of UpKeep is to enable maintenance and reliability teams to collaborate efficiently, using automated workflows and connected data to enhance decision-making and operational effectiveness.

Los Angeles, CaliforniaHeadquarters

2014Year Founded

$47.5MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

51-200Employees