Global Integrated Campaign Manager, AI Portfolio (Remote) at Crowdstrike

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

CybersecurityIndustries

Requirements

12 years of experience in campaign management, digital marketing, or related fields, ideally within the technology or cybersecurity industry
Proven ability to manage complex, multi-channel campaigns with strong organizational and communication skills
Ability to leverage AI in daily work, including using GenAI and building AI agents to assist with campaign planning, content and messaging, and execution
Detail-oriented with a proactive mindset and the ability to adapt to evolving priorities
Familiarity with the following tools is strongly preferred: Marketing Automation (Marketo or similar platform), Project Management tooling, CRM Systems (Salesforce or equivalent), Analytics (Tableau, 6sense, Marketo)

Responsibilities

Own the planning, development, and execution of global integrated marketing campaigns, ensuring alignment with strategic objectives, deadlines, and regional requirements
Drive coordination of campaign components across product marketing, digital, email, social media, and field marketing to ensure consistent messaging and impactful execution
Develop data-driven marketing strategies tailored to scaling a high-growth product in a mature market, with a focus on differentiation, competitive positioning, and market penetration
Serve as a central point of contact, working closely with Product Marketing, Regional Campaign Teams, Field Marketing, Growth & Digital Marketing, Brand, and other cross-functional teams to align on objectives and campaign deliverables
Act as a key contributor to ensure campaigns align with company goals and regional market needs
Manage the end-to-end creation of bill of materials needed for creation and deployment of campaign assets, such as email sequences, webinars, ebooks, analyst reports, and more
Maintain a central content calendar, ensuring alignment with global and regional campaign milestones
Work with regional growth marketing teams to understand campaign channel performance across Tableau, 6sense, Marketo
Partner with growth and digital leads to run strategic testing initiatives to improve engagement and conversion rates across channels
Own central marketing initiatives that support the Sales Development Representative (SDR) team, including creating and maintaining email sequences, call scripts, and other enablement materials
Collaborate with sales teams to ensure alignment and provide tools to drive pipeline generation and conversions

Skills

Key technologies and capabilities for this role

Campaign PlanningCampaign ExecutionIntegrated MarketingProduct MarketingDigital MarketingEmail MarketingSocial Media MarketingField MarketingData-driven MarketingCompetitive PositioningMarket Strategy

Questions & Answers

Common questions about this position

Is this role remote?

Yes, the role is remote as indicated by the job title.

What is the salary or compensation for this position?

This information is not specified in the job description.

What key skills are required for this role?

The role requires skills in global campaign planning and execution, cross-functional collaboration with teams like Product Marketing and Field Marketing, data-driven marketing strategies, content management, and campaign performance monitoring using tools like Tableau, 6sense, and Marketo.

What is the company culture like at CrowdStrike?

CrowdStrike cultivates a culture that gives every employee flexibility and autonomy to own their careers, with a focus on limitless passion, relentless innovation, and commitment to customers, community, and each other.

What makes a strong candidate for this position?

A strong candidate is a motivated and detail-oriented marketing professional who thrives on managing impactful campaigns, collaborating across teams, and driving measurable business outcomes.

Crowdstrike

Cloud-native endpoint security solutions provider

About Crowdstrike

CrowdStrike specializes in cybersecurity, focusing on protecting businesses from cyber threats through cloud-native endpoint security solutions. Their main product, the Falcon platform, includes services like Falcon Pro, which replaces traditional antivirus with next-generation antivirus that integrates threat intelligence, Falcon Insight for endpoint detection and response, and Falcon Device Control to manage connected devices. Unlike many competitors, CrowdStrike's services are subscription-based, allowing clients to choose different levels of protection based on their needs. The company serves a diverse clientele, including many Fortune 100 companies, and is recognized as a leader in the cybersecurity field, known for its effectiveness in threat detection and response.

Austin, TexasHeadquarters

2011Year Founded

$468MTotal Funding

IPOCompany Stage

Enterprise Software, CybersecurityIndustries

5,001-10,000Employees

Benefits

Competitive Employee Stock Purchase Plan

Remote-friendly culture

Market leader in compensation and equity awards

Competitive vacation and flexible working arrangements

Comprehensive health benefits + 401k plan

Paid Parental Leave, including adoption

Wellness programs

Professional development and mentorship opportunities

Open offices have stocked kitchens, coffee, soda and treats

Risks

Increased competition from companies like Lumos could challenge CrowdStrike's market share.

Recovery from last year's outage may still affect customer trust and future sales.

Pressure to demonstrate ROI by 2025 could challenge CrowdStrike's financial transparency.

Differentiation

CrowdStrike's Falcon platform offers cloud-native endpoint security solutions, a key differentiator.

The company serves 44 of the Fortune 100, showcasing its strong market presence.

CrowdStrike's proactive threat hunting sets it apart in cybersecurity threat detection.

Upsides

Partnership with SonicWall opens new SMB market segment for CrowdStrike.

Recognition as a leader in ransomware prevention boosts CrowdStrike's market credibility.

Gamified learning initiatives help address cybersecurity skills gap, benefiting future talent pipeline.

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